Duluth Trading Named Official Rugged Lifestyle Partner of Sporting Kansas City

Partnership to bring fan activations and community programming to professional soccer club

MOUNT HOREB, Wis., Oct. 23, 2026 /PRNewswire/ -- Duluth Trading, a lifestyle brand of men's and women's workwear, casual wear, outdoor apparel and accessories, today announced a new partnership with Sporting Kansas City as the professional soccer club's Official Rugged Lifestyle Partner for 2026-2028 seasons. The collaboration brings Duluth Trading directly to Sporting KC's passionate fanbase through matchday activations, community programming and fan engagement opportunities.

"We've built our brand for hardworking people, so a partnership with Sporting KC fits naturally as we grow our investment in sports," said Garth Weber, SVP of Brand and Marketing. "Their work ethic and community commitment align perfectly with what Duluth Trading stands for."

As the Official Rugged Lifestyle Partner, Duluth Trading will have an integrated presence across Sporting KC matchdays through in-stadium messaging and branded fan engagement opportunities. At select MLS regular season home matches, the brand will activate in the Sporting Plaza with Duluth's traveling Big Dam Van pop-up experience for fans.

This partnership will regularly spotlight the individuals who embody the club's grit and passion, creating varied opportunities throughout the season to showcase players, behind-the-scenes staff, and dedicated fans who make a difference both on and off the pitch. In addition, Duluth Trading will support the club's Sporting Salutes initiative, which recognizes military members and community heroes, and collaborate on original content featuring Duluth products across Sporting KC social and in-stadium channels.

"Our supporters are at the heart of everything we do, and we're always looking for partners that help us create meaningful connections with them," said Jon Moses, Vice President, Corporate Partnerships at Sporting Kansas City. "Duluth Trading has earned a reputation for quality and authenticity that mirrors what Sporting KC stands for, and having their retail store right across the street from our stadium only deepens that connection. Together, we're committed to creating experiences that celebrate the hardworking people who make Kansas City great."

To learn more about Duluth's Big Dam Van, including upcoming Sporting KC appearances, visit www.duluthtrading.com/content/big-dam-van, and for more information about Sporting Kansas City, visit www.sportingkc.com.

About Duluth Trading
Based in Mount Horeb, Wisconsin, Duluth Trading Co. caters to the lifestyle of the modern, self-reliant American. Duluth Trading's family of brands offer high-quality, solution-based apparel, accessories and gear for men and women to help them take on life with their own two hands. Duluth Trading honors its roots by creating the hardest-working products, backed by the "Superior Standard," and commits to providing outstanding customer service under the "No Bull Guarantee." To learn more, visit www.duluthtrading.com or one of the 60+ Duluth Trading store locations nationwide.

About Sporting Kansas City
Sporting Kansas City is owned by Sporting Club, an entity comprised of local business and community leaders. Sporting prides itself on a commitment and vision to provide high-performance experiences. Sporting Club purchased the team from the Hunt Sports Group in 2006, and under its direction has launched Swope Soccer Village, Children's Mercy Park, Compass Minerals Sporting Fields, Compass Minerals National Performance Center and Central Bank Sporting Complex while investing in the Sporting KC Academy and Sporting Kansas City II for developing local youth into homegrown talent. A charter member of Major League Soccer, Sporting are two-time MLS Cup champions (2000, 2013) and four-time winners of the Lamar Hunt U.S. Open Cup (2004, 2012, 2015, 2017).

Media Contact:
TURNER Public Relations
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SOURCE Duluth Trading Company