Duluth Trading Company Introduces A Unique Shopping Experience In Southeastern Wisconsin

--Duluth Trading's second retail store in Wisconsin touts ingenious workwear and area's rich heritage--

Sep 19, 2012, 11:58 ET from Duluth Trading Company

BELLEVILLE, Wis., Sept. 19, 2012 /PRNewswire/ -- Duluth Trading Company has opened a new retail store in the landmark Smith Bros. Fish Shanty Restaurant building in Port Washington, Wisc. This September, the omni-channel workwear retailer opened the doors to 8,000 sq. ft. of unique shopping experience for Metro Milwaukee shoppers, brand loyalists, and area travelers.

(Photo: http://photos.prnewswire.com/prnh/20120919/CG77403)

The new store offers hard-working folks and outdoor enthusiasts a chance to touch, see and feel Duluth Trading's ingenious products including men's and women's workwear, outerwear, gear, footwear, tools, workshop, car and truck organization, bags/totes, holiday gifts and other products currently only available via catalog and at www.duluthtrading.com.

We're proud to start a new chapter in this building and offer an engaging and welcoming setting for loyal Duluth Trading customers in Southeastern Wisconsin," says Stephanie Pugliese, president of Duluth Trading Company, which is having another strong year with double digit sales increases in its men's and women's collections.

The destination store, about 25 miles North of Milwaukee, features Duluth Trading signature products -- such as Ballroom Jeans, with extra room in the crotch, Flex Fire Hose Work Pants for comfortable durability, Buck Naked underwear to ward off sweat and stink, and the Longtail T: with three extra inches for on-the-job modesty -- and is located prominently on Port Washington's picturesque main street, offering sweeping views of Lake Michigan, the marina and the historic art deco lighthouse.

Duluth Trading's Port Washington store, 108 North Franklin Street, is open during store hours Monday through Saturday, 9 a.m. to 7 p.m. and Sunday, 11 a.m. to 5 p.m.

About Duluth Trading Company
Duluth Trading Company  (www.duluthtrading.com) is a multichannel retailer of ingenious workwear that solves problems for hardworking men and women. Duluth Trading's rugged workwear is designed to meet the demands of tradesmen and a hardcore team of Real Women testers. Signature products include the Longtail T® (the cure for "plumber's butt"), Ballroom® Jeans (with a crotch gusset for crouching without the ouch), and legendary Fire Hose® Workwear. Duluth Trading's flagship store is located in Mount Horeb, Wisconsin.

SOURCE Duluth Trading Company