BELLEVILLE, Wis., Aug. 24, 2012 /PRNewswire/ -- It's time to start talking tough. Duluth Trading Company, the omni-channel retailer of ingenious Fire Hose® and Flex Fire Hose Flex Work Pants, wants to hear about jobs that require tough trousers for a chance to be featured on the company's catalog cover art for Spring 2013. Over the years, Duluth Trading Company customers have touted their triumphant on-the-job challenges and now the company is looking for the next great legend with a "Last Pants Standing" Facebook contest.
The top tough talker will join a cadre of guys who wore Duluth Trading Fire Hose work pants into everyday battle and are now enshrined as Duluth Trading legends. Consumers can submit a photo and caption at the Duluth Trading Facebook page detailing how they put their work pants through the wringer and survived. The contest will be decided by consumer vote on Facebook and runs August 23 to September 17 with final voting taking place September 23 to October 1.
"We make tough-as-nails Fire Hose Work Pants to withstand whatever guys can throw at them and we expect them to be the last pants standing every time," says Stephanie Pugliese, president and chief merchandising officer for Duluth Trading. "We're hoping to hear from guys who have seen the thrill of victory thanks to our legendary Fire Hose pants and also the agony of defeat due to average, underperforming work pants."
Both the winner of the "Last Pants Standing" Facebook contest and finalists will receive their choice of Fire Hose work pants and gift cards from Duluth Trading Company.
Customers are invited to "tour" Fire Hose pants and interact with some of the top stories on the Last Pants Standing website.
About Duluth Trading Company
Our story began in Duluth in 1993, when two tradesmen saw guys lugging tools to the job site in all kinds of strange containers, and thought, "There's got to be a better way." Duluth Trading's tough, functional workwear is designed and tested to endure and meet the demands of tradesmen. Signature products, like the Longtail T®, Ballroom® Jeans, and legendary Fire Hose® Workwear are developed at Duluth Trading's headquarters in Belleville, Wisconsin.
SOURCE Duluth Trading Company