Dutch Boy® Paints Introduces Pristine™ and Dura Fighter™ Paint + Primer Innovations

Products offer durable, high-performance paint solutions tailored for both design-focused and budget-conscious DIYers, as well as professional contractors.

CLEVELAND, April 30, 2025 /PRNewswire/ -- Dutch Boy® Paints is expanding its portfolio of simple solutions with the launch of three paint offerings—Pristine™ Interior Paint + Primer, Pristine™ Exterior Paint + Primer and Dura Fighter™ Paint + Primer. These introductions reflect the brand's continued commitment to offering innovations that meet the evolving needs of today's homeowners, DIYers and pros.

Whether tackling everyday home updates or creating inspired spaces, Dutch Boy Paints' latest innovations provide dependable options for a wide range of projects and budgets, each backed by more than a century of trusted quality.

Dutch Boy® Pristine™ Paint + Primer: Ultimate Durability for Lasting Beauty
Designed to inspire, Pristine represents Dutch Boy Paints' most premium paint to date, combining top-tier endurance with elegant, professional-looking results. Available in interior and exterior formulas, Pristine is ideal for homeowners seeking exceptional performance and a high-end aesthetic.

Pristine Interior Paint + Primer features:

• Maximum scuff, stain and mark resistance to maintain a beautiful look.
• A smooth, elegant finish.
• Easy stain removal for low maintenance.
• One-coat coverage when tinted with  Dutch Boy Paints' one-coat color palette.
• A mold- and mildew-resistant coating ideal for high-moisture spaces.
• GREENGUARD® Gold Certified for low-chemical emissions and backed by a lifetime limited warranty.

Pristine Exterior Paint + Primer redefines premium exterior paint, is engineered for all-weather protection and keeps homes looking freshly painted. Additional benefits include:

• Exclusive Rain Rinse Technology, which naturally washes away dirt and grime.
• Outstanding stain blocking and ultimate fade resistance.
• A mold-, mildew- and algae-resistant coating.
• One-coat coverage with  Dutch Boy Paints' one-coat color palette and low-temperature application (as low as 35° F).
• Backed by a lifetime limited warranty.

"Pristine represents our next generation of premium paint performance—inside and out," said Sarah Kelley, Product Manager for Dutch Boy Paints. "Whether refreshing interior spaces or elevating exterior curb appeal, Pristine Paint + Primer is crafted for design-savvy DIYers who want beautiful, lasting results. With rich color, a smooth, high-end finish and maximum durability that stands up to everyday wear and the elements, it delivers a low-maintenance, top-of-the-line solution for every part of the home."

Dutch Boy® Dura Fighter™ Paint + Primer: A Paint That Fights for You
Specially formulated for professional-grade durability, Dura Fighter Paint + Primer offers performance you can trust for tough, lasting protection. This hardworking paint is designed for DIYers seeking value without compromising on results and pros looking for reliable coverage on jobs that demand a lasting finish.

Dura Fighter Paint + Primer features:

• Remarkable hide and a smooth, professional-looking finish at an affordable price.
• A durable, scrubbable formula that resists most stains and offers good washability.
• A mildew-resistant coating ideal for high-moisture areas.
• GREENGUARD® Gold Certified for low-chemical emissions and backed by a lifetime limited warranty.

"Dura Fighter Paint + Primer is built to battle everyday messes while delivering a professional-looking result at a great price," said Jacquelyn Fitzgerald, Product Manager for Dutch Boy Paints. "It's a simple, dependable paint solution that fits real-life needs."

Available at Menards®
Both Dutch Boy Pristine and Dura Fighter products are available at Menards®. For more information about Dutch Boy Paints and its complete range of painting products, please visit dutchboy.com or Menards retail locations to explore the full collection.

About Dutch Boy® Paints
Founded in 1907, Dutch Boy® Paints continues to be an industry leader in delivering innovative and high-quality products and packaging solutions and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness and the promise of Simple Solutions have continued to shape the brand. Heritage and trust have been brought to life with energy and empowerment, inspiring DIYers and painting enthusiasts for generations to come. For more information, visit dutchboy.com.

About Sherwin-Williams Consumer Brands Group
Sherwin-Williams Consumer Brands Group offers innovative products to meet customers' paint and coatings needs. The group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Dutch Boy®, Purdy®, Krylon®, Minwax®, Thompson's® WaterSeal®, Cabot®, Dupli-Color® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit sherwin-williams.com.

SOURCE Dutch Boy® Paints