CARMEL, Ind., Jan. 20 /PRNewswire/ -- Charlie Russell has joined DWA Healthcare Communications Group to serve in key leadership role of Director, Corporate Marketing and Innovation. Mr. Russell will strategize and implement corporate marketing initiatives that help define and expand the corporate identity, establish a presence in the marketplace, and certify the company as a leader in healthcare education.
Mr. Russell brings 24 years of pharmaceutical marketing experience coordinating projects for multiple major brands at Eli Lilly and Company, including many years of innovative and creative project development and management in a wide variety media. He led the development of Lilly's Managing Your Diabetes patient education system and inventive approaches to tradeshow marketing.
While at Lilly, Mr. Russell served as a Marketing Consultant, providing fundamental tactical planning as well as creative and production direction for more than 15 critical brands. He earned a BS in Advertising Art and Design at Ball State University in Muncie, Indiana.
"As Corporate Marketing and Innovation Director, Charlie truly understands the essence of our corporation as dedicated to improving patient wellness through providing the highest-quality medical education opportunities to healthcare professionals," said Deborah Wood, President and CEO of DWA Healthcare Communications Group.
DWA Healthcare Communications Group, along with its affiliated companies, provides full-service healthcare education and marketing solutions for the medical, biotechnology, and pharmaceutical industries.
SOURCE DWA Healthcare Communications Group