Dynata Expands Partnership with Data Axle to Advance Identity Resolution, Data Enrichment and Media Activation

Integration of Data Axle's scaled identity data empowers Dynata's clients with enhanced precision and privacy in audience engagement 

DALLAS, July 22, 2025 /PRNewswire/ -- Data Axle, a leader in data solutions that drive meaningful connections between companies and people, today announced a significant expansion of its agreement with Dynata, the trusted source for reliable and accurate first-party consumer data. This reinforced agreement provides Dynata with unparalleled access to Data Axle's privacy-compliant match key file — a vast repository of over two billion digital identifiers that serve as the essential, robust connective tissue between consumer signals and truly actionable intelligence. 

More than an expansion, this is a marked moment of growth for Dynata's identity infrastructure. At a time when brands are grappling with unprecedented signal fragmentation, the imminent deprecation of third-party cookies, and soaring demands for consumer privacy, this deep integration is a game-changer. By incorporating Data Axle's extensive, scaled identity data, Dynata is now uniquely positioned to empower brands to enrich their client datasets and activate audiences across all digital channels with unparalleled precision. This empowers a truly comprehensive, accurate full-funnel view of the customer, ensuring marketers can navigate the complex modern ecosystem with confidence and clarity. 

"Our mission at Dynata is to empower brands to make truly confident decisions through the unparalleled power of our first-party data and seamless media ecosystem connectivity," said Deirdre Thomas, Chief Product Officer at Dynata. "This expanded collaboration with Data Axle transforms our ability to deepen our clients' understanding of their customers and prospects, and subsequently, enables them to reach those critical audiences at scale across the entire marketing and research continuum. It's about delivering real, measurable impact now, and preparing for what's next." 

Dynata works with customers to onboard their first-party data, unlock richer behavioral and attitudinal insights, and engage priority audiences across diverse channels, including programmatic, social, and connected TV. Data Axle's two billion digital identifiers offer an undeniable advantage in the evolving identity landscape, solidifying persistent identity resolution while adhering to stringent privacy compliance standards. 

"Dynata is a pronounced leader in integrating high-quality data with their modern insight platforms," said Andy Frawley, CEO of Data Axle. "We are immensely proud to be the foundational backbone enabling them to scale their identity resolution capabilities and deliver superior precision across the entire marketing and research ecosystem. This relationship is a testament to our unwavering commitment to driving innovation and fostering responsible data use for the industry's benefit." 

As the digital advertising ecosystem definitively shifts toward durable identifiers and closed-loop measurement strategies, the capacity to unify signals across devices, channels, and data sources becomes the ultimate differentiator.  

About Data Axle
Data Axle is a leader in data solutions that drive meaningful connections between companies and people. We harness data, AI, and technology to create authentic, personalized experiences to improve our clients' business performance. Recognized for delivering innovative B2B and B2C solutions and exceptional service for more than five decades, our global team is dedicated to helping businesses and nonprofits of all sizes thrive. Visit www.data-axle.com to learn more.

About Dynata
Dynata is the world's largest first-party data company for insights, activation, and measurement. With a reach that encompasses 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The Company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing return on investment. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific.

SOURCE Data Axle