Eastern Michigan University and eCampus.com Expand Partnership to Deliver a Modernized Campus Store Experience

Following the successful launch of EMU's online bookstore in Fall 2025, the university expands its partnership with eCampus.com to enhance on-campus retail services.

LEXINGTON, Ky., Sept. 15, 2025 /PRNewswire/ -- Eastern Michigan University (EMU), a public institution located in Ypsilanti, Michigan, is expanding its partnership with eCampus.com to include the management and operation of its on-campus store, newly branded Eastern Outfitters. Building on the successful launch of EMU's online bookstore in Fall 2025, powered by eCampus.com, this next phase of collaboration aims to modernize and streamline the university's campus retail operations—both in-store and online—to better support the needs of students, faculty, and the broader EMU community.

Since the partnership's inception, eCampus.com has operated EMU's online bookstore, providing students with a streamlined platform for purchasing, renting, and accessing required and recommended course materials. This platform integrates directly with EMU's Student Information System, enabling a personalized ordering experience through Single Sign-On (SSO) that simplifies the process and ensures students receive the correct materials for their courses.

With the expansion of the partnership, eCampus.com will now manage and operate Eastern Outfitters, serving as a destination retail experience on campus for EMU branded apparel and merchandise. Customers can expect an enhanced shopping experience both online and in store that reflects the university's brand and spirit. The updated campus store will offer students, faculty, staff, alumni, and fans a wider selection of EMU-branded merchandise, apparel, accessories, and gifts designed to celebrate Eastern Michigan's identity. Beyond retail offerings, Eastern Outfitters will serve as a vital hub for course material services, providing online order pickup, textbook buyback and rental return events, and dedicated customer support tailored to meet the evolving needs of EMU's students. With eCampus as the single provider of both course material and campus retail solutions, customers will enjoy a convenient and integrated modern shopping experience.

"Eastern Outfitters is where EMU pride comes to life," said Walter Kraft, Eastern Michigan University Vice President for Communications. "From textbook pickup to your favorite Green and White hoodie, it's your go-to spot for everything Eastern. This exciting partnership with eCampus means a smoother, smarter shopping experience—online and on campus—designed just for you. We're making it easier than ever to gear up, dive in, and feel right at home in a community that's ready to cheer you on every step of the way."

Recognizing the need to modernize Eastern Outfitters to better serve its diverse student body, EMU partnered with eCampus.com to create a campus store experience that goes beyond traditional bookstore services—offering greater convenience, affordability, and variety. As part of this streamlined approach, textbooks will no longer be stocked on store shelves; instead, ordering will be available exclusively online, giving students access to a broader selection without the hassle of searching physical inventory. With eCampus.com's expertise in campus retail management and technology-driven solutions, students can expect improved customer support, seamless access to course materials, easy order pickup, and competitive pricing backed by a price match guarantee—all designed to support their academic success and campus engagement.

"eCampus.com is proud to expand our partnership with Eastern Michigan University to now include the on-campus retail experience alongside our existing course material solutions," said Matt Montgomery, President and CEO of eCampus.com. "Together, we're creating a more seamless retail environment that meets the EMU community where they are—offering convenience, value, and on-trend assortments to elevate the university brand."

Eastern Outfitters will officially open its doors under eCampus management in November 2025, with plans for store enhancements to elevate the shopping experience and reinforce EMU's campus culture.

About Eastern Michigan University

Founded in 1849, EMU is the second oldest public university in Michigan. It currently serves nearly 13,000 students pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 300 majors, minors and concentrations are delivered through the University's Colleges of Arts and Sciences; Business; Education; Engineering and Technology; Health and Human Services; and its graduate school. National publications regularly recognize EMU for its excellence, diversity, and commitment to applied education. Visit the University's rankings and points of pride websites to learn more. For more information about Eastern Michigan University, visit the University's website. To stay up to date on University news, activities and announcements, visit EMU Today.

About eCampus.com

eCampus.com is a premier online retailer of textbooks and digital course materials. Consistently exceeding industry standards, eCampus.com's mission is to provide the easiest, fastest, and most affordable way for K-12 and higher education students to buy, rent, or sell textbooks and digital content. Founded on July 2, 1999, eCampus.com reshaped the textbook industry by taking the traditional college bookstore online. Remaining an edtech leader in future-proof course material solutions, eCampus.com serves over 400 schools, colleges, and universities. Their comprehensive course material solutions suite includes full-service online bookstores, inclusive access and equitable access programs, and expert campus store operations and management. Through products that simplify the adoption, management, and procurement of course materials, eCampus.com propels student success by delivering the right course materials, at the right time, and the right price. Learn more at ecampus.com and ecampushighered.com.

Press Contact: Tiffaney Lavoie, 859-514-6885, http://www.ecampus.com/

SOURCE eCampus.com