Eastern Mountain Sports, in Partnership with Adventureus.com, Launches Adventure Travel Feature on ems.com

Jun 02, 2010, 08:30 ET from Eastern Mountain Sports

NEW YORK, June 2 /PRNewswire/ -- Eastern Mountain Sports, one of the nation's largest outdoor retailers, has partnered with Adventureus.com to launch a new adventure travel feature (ems.adventureus.com) on ems.com. The new feature makes it easy for users to search for the best guided adventures from the top outfitters around the world.  The interface features full trip profiles, rich media, gear recommendations, and direct links to outfitters to book trips.

Each trip profile includes relevant gear recommendations specifically tailored to the associated trip; users are then able to purchase the gear from Eastern Mountain Sports' online store at the same time they are booking the trip. Building on a proven correlation between adventure travel and gear purchases, these new features add a compelling component to ems.com.

The trip data set at launch features over 300 trips from top outfitters from around the world.  Users can easily sort the trips by price, or find trips related to their favorite activities or destinations.  Rich media in the form of photos from Flickr and videos from YouTube, as well as blog articles from featured travel writers, help inspire trip bookings. Each trip listing comes complete with full trip descriptions, itineraries, and a carousel of photos from the outfitter. Users can either call the outfitter or fill out a reservation request form to book trips.

"Eastern Mountain Sports is all about enabling the outdoor experience," says Scott Barrett, Vice President of eCommerce at Eastern Mountain Sports, "with the Adventureus platform, we can now offer our customers a vast selection of exciting adventures where they can have even more fun with the outdoor gear they buy from us." Kevin Malone, President of Adventureus, adds, "By partnering with Eastern Mountain Sports, we are able to provide best-in-class guided adventures to a customer base that has grown accustomed to the highest levels of service in the outdoor retail industry."

About Adventureus.com:

Adventureus.com (a play on the word "adventurous") is a leading online adventure travel portal, providing an extensive database of compelling adventure tours around the world. Users can select trips based on activity, destination and a variety of other characteristics and will see a wide range of supporting information to make their adventure selection process more efficient and complete. Adventureus.com has also streamlined the process of learning which gear is most appropriate for any given adventure and provides direct links to leading retailers for gear purchases -- a one stop website for all adventure travel planning. The Adventureus database of trips is being further extended through a unique network of integrated adventure travel centers, in partnership with leading outdoor retailers (such as ems.com) and other high-traffic websites, bringing our collection of fantastic trips to an even greater audience of travelers. For more information, visit www.adventureus.com.

About Eastern Mountain Sports:

Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation's leading outfitters of outdoor gear, clothing, footwear and accessories with 64 retail stores in 12 states.  Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports, such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking and snow sports. More information is available at www.ems.com.

SOURCE Eastern Mountain Sports