ecoSTORE USA Celebrates Eco~WEEK~OH! and Make No Nasty Chemicals(TM) a Part of Your Life

WEST BLOOMFIELD, Mich., April 15 /PRNewswire/ -- Celebrating the 40th anniversary of Earth Day, April 22, ecoSTORE USA plans to clean up the planet one wash load at a time.  As part of their April 14-24 Eco~WEEK~OH! DO A LOAD ON US! campaign, ecovisors will hand out 200,000 laundry detergent samples at New York City at Duane Reade stores. Samples will also be given away at Grand Central Station, Penn Station and Union Square.  Samples will be given away from 7-9am, 11am - 1pm, and 4-7pm.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100415/DE87039 )

"Earth Day is very important to ecoSTORE USA, and this is our way of celebrating the 40th anniversary with conscious consumers," said Lyne Appel Downing, Vice President of Operations.  "We really want to show consumers how easy and affordable it is to do their part in greening up our planet, while making No Nasty Chemicals™ a part of their lives."

ecoSTORE USA offers three categories including Household Cleaners, Personal Care and Baby Care products. The Baby Care product line is especially popular with moms who are actively looking for ways to keep harmful chemicals away from their children. When comparing ecoSTORE USA products with others, moms are pleased to find it can be an affordable way to safeguard their children from harmful chemical exposure.

"Part of the ecoSTORE USA strategy is to reach Mommy Bloggers nationwide," said Downing. "Moms today are actively researching ways to find products like ours, and the internet community gives parents a voice which is now guiding the retailer as to what products they prefer. Their testimonials show they want safer and healthier products for their families and the planet."

All ecoSTORE USA products are formulated without toxic petrochemicals, phosphates, nitrates, chlorine, ammonia, enzymes, synthetic perfumes, coloring or dyes, optical whiteners/brighteners or chemical preservatives.  Instead, ecoSTORE USA uses sustainable ingredients derived from plants and minerals, producing safer products that are as effective or better than those that are formulated with toxic chemicals.  

Duane Reade's decision to offer eco STORE USA products to their clients coincides with their desire to offer better alternatives to their customers.  "We are very pleased to offer ecoSTORE USA products in our more than 250 stores in the New York metro area," said Joe Magnacca, Duane Reade's Chief Merchandising Officer.  "The offering fits with our brand promise of making life easier for New Yorkers – especially those who seek quality, eco-friendly alternatives to everyday products."

About ecoSTORE USA

ecoSTORE was founded in 1993 by environmental pioneer Malcolm Rands in New Zealand.  The business began as a mail-order business promoting eco-friendly products to a small group of dedicated organic gardeners.  Malcolm's business principals and sustainable products so influenced the US team that they decided to bring the products to the United States, by opening ecoSTORE USA in 2008 with the launch of their e-commerce website, www.ecostoreusa.com.

About Duane Reade

Founded in 1960, Duane Reade is the largest drug store chain in the metropolitan New York City area, offering a wide variety of prescription and over-the-counter drugs, health and beauty care items, cosmetics, greeting cards, photo supplies and photofinishing. Duane Reade's aggressive and targeted store opening program has expanded the chain from 67 stores at the end of 1997 to 251 stores at the end of 2008.

To order ecoSTORE USA products visit www.ecostoreusa.com.  To find the nearest Duane Reade location visit www.duanereade.com.

SOURCE ecoSTORE USA