ecoSTORE USA Joins with Meijer Stores to Bring Healthier Baby Products to Midwest Moms

WEST BLOOMFIELD, Mich., April 8 /PRNewswire/ -- ecoSTORE USA, the nation's new alternative for eco-friendly Household Cleaning, Baby Care and Personal Care products, today announced its one year celebration of their "Fab Five" Household Cleaning products being sold exclusively in the Midwest at Meijer, the Michigan based retailer that operates 190 supercenters throughout Michigan, Ohio, Indiana, Illinois, and Kentucky.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100408/DE82870 )

In the midst of the celebration, Meijer has announced adding a new category, which will include five exceptional, new ecoSTORE USA products made specifically for baby and mom.

"On April 11, Baby Arrives at Meijer!  We'll be joining Meijer for a 'Baby Arrives' expansion promoting healthier, gentler eco-friendly product choices for babies and moms, including our very popular Baby Moisturizer," said Lyne Appel Downing, VP of Operations for ecoSTORE USA.

As part of the new baby line expansion, ecoSTORE USA will be giving away FREE samples of plant- and mineral-based Baby Moisturizer and One Wash Laundry Liquid at 100 select Meijer stores. Ecovisors trained by the ecoSTORE USA team will also be at Meijer stores to provide both information and inspiration to moms, in addition to the generous offering of FREE samples.

"Earth Week is the perfect time to introduce more green options inside our stores," said Frank Guglielmi, director of public relations for Meijer. "The expansion of our ecoSTORE offerings to include baby products is consistent with Meijer's goal of providing more healthy-living options for our customers."

ecoSTORE USA's Baby Moisturizer and other baby care products combine aroma therapy with high quality plant and mineral-based ingredients carefully chosen for baby's sensitive skin. Consumers won't find questionable and irritating chemicals like ammonia, parabens, sodium laurel sulfate and synthetic perfumes or fragrances in ecoSTORE USA's baby care products.

"ecoSTORE USA's mission is to make No Nasty Chemicals™ part of the lives of moms and babies…at prices that make sense, that truly work, and most important are safer alternatives for your family and the planet," said Downing.

ecoSTORE USA's products are 100% plant-based, and unlike many "pseudo" green products, offer "full ingredient disclosure" under the Precautionary Principle that if there is one ingredient that does not meet the company's standards, they look elsewhere for ingredients which are both effective and transparent.

Consumers can learn more about ecoSTORE USA products by visiting ecostoreusa.com, or by following ecoSTORE USA on Facebook and Twitter. Similarly, consumers can learn more about Meijer by visiting Meijer.com and by following Meijer on Facebook and Twitter.

About ecoSTORE USA

ecoSTORE USA is an extension of ecoSTORE, a 20 year old company founded in New Zealand by eco-pioneer and spokesperson Malcolm Rands. Rands has helped make ecoSTORE a mainstream choice in consumer products throughout New Zealand and Australia, and now brings the same insight, passion and authenticity to  the United States.

SOURCE ecoSTORE USA