ecoSTORE USA Products Now Available Exclusively at Duane Reade

WEST BLOOMFIELD, Mich., Feb. 25 /PRNewswire/ -- ecoSTORE USA has announced its exclusive partnership with Duane Reade, New York's leading drugstore chain. The partnership would mean ecoSTORE's plant- and mineral-based Household Cleaning, Baby Care and Personal Care products will be available to eco-hungry consumers at more than 250 Duane Reade stores in the New York metropolitan area.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100225/DE60667 )

"ecoSTORE USA and Duane Reade are a great match that creates the ideal synergy of the right product, in the right market, at the right time," said Lyne Appel Downing, VP of Operations for ecoSTORE USA. "Duane Reade is the hip, relevant New York City drug store chain, recently re-branded to better meet the needs of New Yorkers, and ecoSTORE USA is the hot, new line of eco-friendly household cleaning and personal care products that fulfill the New York City consumers' growing need for authentic green alternatives."

"We are very pleased to be the first drugstore chain in the U.S. to offer ecoSTORE's superb eco-friendly product line," said Joe Magnacca, Chief Merchandising Officer, Duane Reade.  "We have seen a growing interest in eco-friendly products among our core New York customer base and are delighted to be able to help meet that interest across several key product categories."

ecoSTORE USA's products are 100% plant-based, and unlike many "pseudo" green products, offer "full ingredient disclosure" under the Precautionary Principle that if there is one ingredient that does not meet the company's standards, they look elsewhere for ingredients which are both effective and transparent.

Downing continued, "ecoSTORE's mission is to provide products at prices that make sense, that truly work, and most importantly are safer alternatives for your family and the planet."

It is expected that ecoSTORE USA 's No Nasty Chemicals™ marketing efforts will actively drive consumers to Duane Reade stores to experience ecoSTORE USA products, which offer accessible pricing along with products that more than meet performance expectations. ECOvisors hand picked and trained by the ecoSTORE USA team will be frequently present in Duane Reade's retail stores to provide inspiration, education, as well as some free samples.

Included among the ecoSTORE USA products that Duane Reade will carry are:

Plant and Mineral Based Liquid Laundry-16 ounce~32 ounce, Citrus All Purpose Cleaner, Pure Oxygen Whitener, Liquid Dish, Baby Moisturizer, Baby Sleepytime Bath,

Baby Body Wash, Baby Nappy Balm, Baby Shampoo, Bar Soaps-Manuka Honey and Kelp, Lemongrass, Vanilla, Coconut, and a Baby bar soap. 

Vanilla~Coconut Hand Wash, Rose~Cardoman Hand Wash, Orange~Patchouli Hand Wash, Vanilla~Coconut Body Wash, Rose~Cardoman Body Wash, Orange~Patchouli Body Wash

Consumers can learn more about ecoSTORE USA products by visiting ecostoreusa.com, or by following ecoSTORE USA on Facebook and Twitter.  Similarly, consumers can learn more about Duane Reade by visiting duanereade.com and by following Duane Reade on Facebook and Twitter.

About ecoSTORE

ecoSTORE USA is an extension of Eco Store NZ, a 20 year old company founded in New Zealand by eco-pioneer and spokesperson Malcolm Rands. Rands has helped make ECO Store a mainstream choice in consumer products throughout New Zealand and Australia, and now brings the same insight, passion and authenticity to fans of ecoSTORE USA

About Duane Reade

Founded in 1960, Duane Reade is the largest drug store chain in New York City. In keeping with company's brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, food and convenience items for daily life in the City ... everything for "How I Feel", "How I Look", and "What I Need Now".  The company operates 250+ stores throughout the metropolitan New York region.

SOURCE ecoSTORE USA