Eddie Bauer, the Inventor of America's Original Down Jacket, Launches Customizable MicroTherm Jacket
Oct 26, 2015, 01:00 ET
SEATTLE, Oct. 26, 2015 /PRNewswire/ -- Eddie Bauer announces today the launch of a first-of-its-kind customizable down jacket, the brand's iconic MicroTherm jacket. The EB Custom MicroTherm features more than 1 million possible design combinations, and is the first of what will be an expanded custom program for 2016.
"Innovation, quality and an appreciation for the outdoors were the true passions of our founder, Eddie Bauer, and remain the foundation of our business today," states Mike Egeck, Chief Executive Officer for Eddie Bauer. "Consumers want customizable products. With the launch of EB Custom, we are extending our expertise in the creation of premium-quality, technical down outerwear to empower consumers to design a jacket that reflects their individuality."
For more than 90 years, Eddie Bauer has created some of the world's most innovative outerwear. The most iconic – the 1936 Skyliner Jacket -- revolutionized outerwear as the first down jacket patented in America. In 2011, the MicroTherm jacket was crafted by Eddie Bauer's world-class guide team for maximum versatility and performance in high alpine mountaineering. The MicroTherm jacket features a slim, active fit with stretch panels, 800 fill StormDown insulation, and ultra-lightweight DWR ripstop shell fabric. With EB Custom, Eddie Bauer continues its legacy of innovation by enabling consumers to now design their own award-winning MicroTherm jacket in their own unique style.
With more than 1 million possible design combinations, the EB Custom interactive online platform will bring the customer's MicroTherm design to life as they work through the 11 distinct areas that can be fully customized by color and pattern including: shoulder, body, inner lining, side stretch panels, zipper, and logos. For even more personalization, customers can add a monogram to the upper right chest and/or sleeve of the jacket as well as monogram an interior label. The jacket is available in both a hooded ($279) and non-hooded ($249) version for both him and her. And like all Eddie Bauer products, EB Custom MicroTherm Jackets are guaranteed for life.
Designs can be saved allowing customers to modify and perfect their jacket before purchase. Once an order has been placed, customers will have the option to socialize their design on Facebook, Twitter, Pinterest, and be highlighted in Eddie Bauer's inspirational design gallery.
All EB Custom MicroTherm Jackets will now include down that is certified to meet the Responsibility Sourced Down standard. Allied Feather & Down, a long-time partner and supplier of the premium 800-fill StormDown used in the original MicroTherm Jacket, recently launched a Track My Down program where down used in a garment is now traceable on TrackMyDown.com website. For customers who order a Custom MicroTherm, their jacket will feature a unique lot number on the hangtag to track the history, origin, natural properties, and quality of the down inside their jacket.
The EB Custom platform and EB Custom MicroTherm Jacket are now available via www.eddiebauer.com/custom. In-store design kiosks can be found in eight locations: Fifth Avenue (NYC), Post St (SF), Park Meadows (CO), Fashion Place (UT), Oakbrook (IL), Bellevue Square (WA), Natick (MA) and Easton (OH).
To learn more about Eddie Bauer, please visit www.eddiebauer.com.
About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells premium-quality outerwear, apparel, footwear, gear and accessories for the active outdoor lifestyle. Eddie Bauer is an internationally recognized brand known for its innovative product designs and exceptional customer service. Eddie Bauer products are available through catalog sales, online at www.eddiebauer.com, and at approximately 400 stores in the United States, Canada, Germany, Japan, and Southeast Asia.
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SOURCE Eddie Bauer
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