Edible Arrangements® Debuts New Mother's Day Signature Berry Box™

Chocolate dipped strawberry collection, hand-sculpted fruit arrangements offer fresh alternative to Mother's Day gifts

Apr 29, 2015, 11:39 ET from Edible Arrangements

WALLINGFORD, Conn., April 29, 2015 /PRNewswire/ -- Edible Arrangements has something new for moms this year and if history is any indication, a record number of mothers nationwide will celebrate their special day enjoying gourmet chocolate-dipped strawberries or one of the many hand-sculpted fresh fruit bouquets available from the pioneer and leader in fresh fruit arrangements.

New to the Edible Arrangements® Mother's Day Gifts collection for 2015 is the Mother's Day Signature Berry Box™. The one-of-a-kind gift arrives in a custom-designed, strawberry shaped package that opens to reveal a tiered serving tray featuring a dozen strawberries dipped in gourmet semisweet chocolate and a variety of tempting toppings, including the exclusive Edible Arrangements® MOM heart.

Mother's Day has traditionally been the busiest weekend of the year for Edible Arrangements, setting sales records each year for over a decade. Last year, Edible Arrangements delivered more than 5.3 million strawberries and over 1.4 million heart shaped pineapples to moms, grandmothers, daughters, aunts, and loved ones nationwide.

In addition to the new Berry Box, the Edible Arrangements® Mother's Day Collection features a wide range of fresh fruit arrangements and Dipped Fruit™ boxes, including the Mother's Day Bouquet Special Berry Trio™ filled with fresh fruit and  featuring a MOM heart made of fresh pineapple dipped in semisweet chocolate with a custom white chocolate heart banner. The popular arrangement also includes a trio of berry varieties artfully arranged in a colorful melamine keepsake bowl that mom can use long after the fruit has been enjoyed.

Edible Arrangements President Robert Price said the reason for the surge in popularity of the alternative to traditional flower arrangements is simple.

"Consumers increasingly are looking for unique alternatives to the old standards for their gifts," Price said. "We offer a smart, delicious option that our customers know will make their mom say, 'WOW.' And because many of our stores will be open and our franchisees will be delivering throughout the entire weekend, our arrangements make great last-minute Mother's Day gifts."

The Mother's Day Gifts collection is available to view at edible.com/freshnews. Franchise information can be found at edible.com/franchiseopportunities.

About Edible Arrangements

With more than 1,200 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Select Edible Arrangements locations also carry the company's rapidly expanding Edible To Go® line which features all-natural, fresh fruit smoothies, Dipped Fruit™, fresh squeezed lemonade and orange juice, and fresh fruit salads, sundaes and parfaits and treats. Since its founding in 1999 in East Haven, Conn., the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included for eight consecutive years among the "Inc. 5000" list of the fastest growing privately-held companies. Edible Arrangements fresh fruit arrangements, chocolate Dipped Fruit™, Fresh Fruit Smoothies and others can be enjoyed at franchise locations worldwide. Gifts can be ordered online at www.edible.com and by telephone at 1-877-DO-FRUIT®.

EDIBLE ARRANGEMENTS® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.

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SOURCE Edible Arrangements