SANTA MONICA, Calif., Nov. 21, 2017 /PRNewswire/ -- Edmunds, the leading car shopping and information platform, has named Alistair Weaver as its new Vice President of editorial. In this role, Weaver will serve as the Edmunds editor-in-chief, leading a team of over 30 content producers supporting the Edmunds site and its owned social media platforms. This team is responsible for written editorial reviews and features, vehicle testing, video production, photography and social media. Reflecting Edmunds' commitment to industry-leading content, he will also be a member of the executive leadership team.
Weaver is an award-winning journalist, producer and on-camera host with 20 years of experience contributing to some of the world's leading automotive and men's lifestyle publications and broadcast outlets. Ten years ago, Weaver founded Gaucho Productions, which creates television documentaries, editorial, branded content and events for leading consumer brands. Weaver has a degree in history from Oxford University and has spent more than four years racing in the Caterham series in Europe.
"Creating industry-leading automotive content has long been at the heart of what differentiates Edmunds from our competitors, and it's something we've remained committed to for more than 20 years," Edmunds CEO Avi Steinlauf said. "Alistair's proven leadership skills, deep automotive expertise and award-winning video production background will help the company identify even more compelling ways to educate and inform car shoppers."
Edmunds has one of the largest and most experienced editorial teams in the automotive industry. The company's vehicle testing team is led by expert engineers who rigorously evaluate more than 250 cars, trucks and SUVs annually both on the track and in real-world driving conditions. At any given time, Edmunds has an average of approximately 30 vehicles in its long- and short-term test fleet. The company also has a deep bench of car shopping and automotive experts who provide timely advice to help consumers find their perfect vehicle and negotiate a great deal.
"As European correspondent, I've been working with Edmunds for more than a decade and I'm delighted that I'm now joining the team full time," Weaver said. "The media is constantly evolving and I look forward to using my experience to lead Edmunds' storytelling across all forms of content. By combining incisive journalism with cutting-edge technology and the most rigorous testing procedures, the editorial team will ensure that car shoppers have the advice they need today and tomorrow."
Weaver will begin consulting with the Edmunds content team immediately and will join the staff full time in Santa Monica on Jan. 6.
Edmunds is the leading car information and shopping platform, helping millions of visitors each month find their perfect car. With products such as Edmunds Your Price, Your Lease and Used+, shoppers can buy smarter with instant, upfront prices for cars and trucks currently for sale at more than 13,000 dealer franchises across the U.S. Edmunds' in-house team of unbiased car-shopping experts provide industry-leading vehicle reviews and shopping tips, and the company also has a 20-year-old forums community of car shoppers and enthusiasts, where members can get shopping advice and learn what others are buying and leasing cars for. The company is regarded as one of America's best workplaces by Fortune and Great Place to Work. Edmunds is based in Santa Monica, California, and has a satellite office in downtown Detroit, Michigan.