Edwin Lee Joins SolutionSet as Vice President

Digital Expert to Strengthen Agency's Integrated Direct Marketing Services

Oct 12, 2010, 12:00 ET from SolutionSet

SAN FRANCISCO, Oct. 12 /PRNewswire/ -- SolutionSet, the fourth largest independent digital, data, direct and local marketing services company in the U.S., today announced it has hired Edwin Lee as vice president, effective immediately.  Lee joins SolutionSet's San Francisco-based digital team, where he will lead digital marketing services for the agency's clients, reporting to Senior Vice President Frank Anan.

"Edwin brings more than 15 years of cross-category experience to our agency network, along with excellent management skills and an impressive digital marketing pedigree," said Anan.  "He will be a tremendous asset as we continue to broaden our offering and sharpen our expertise in integrated marketing."

Lee joins SolutionSet from iCrossing in San Francisco, where he most recently served as group account director, overseeing paid search media, natural search optimization, display media, analytics and web development for his accounts.  While at iCrossing, he also served as managing director for sales and marketing, directing sales and new business efforts.

Previously, Lee served as client managing director at Proxicom in San Francisco.  Prior to Proxicom, he worked at Ernst & Young, first as a consultant for process improvement, then as manager of SAP Systems Integration.

Throughout his career Lee has worked with leading clients and brands across categories, including Adobe, Chevron, First American, Lexus, Lockheed Martin, MarketLive, Nike, PG&E, Renault, SurveyMonkey and Williams-Sonoma.

"SolutionSet's integration of digital, data and relationship marketing has created a new hybrid agency that is becoming the model of the future," said Lee.  "I'm thrilled to explore the possibilities of new technologies and client solutions as part of this trailblazing agency."

About SolutionSet

SolutionSet is the fourth largest independent marketing services company, providing robust marketing and business solutions via digital, data management and analytics, direct and local marketing.  We plan, create and deliver integrated communications programs to build brands while driving transactions for clients, including adidas, AT&T, Dell, eBay, TXUE, Office Depot and Stanford University.  For more information, visit: www.solutionset.com.  

SOURCE SolutionSet