Eggland's Best and Club Pilates Join Forces for Year Two of Nationwide Wellness Partnership and Sweepstakes

Continuing their shared commitment to fueling healthy routines, the partnership combines unparalleled wellness benefits, alongside the launch of the "Fuel Your Flow with EB" Sweepstakes

PARSIPPANY, N.J., Sept. 1, 2026 /PRNewswire/ -- Industry category leaders Eggland's Best and Club Pilates are proud to announce the return of their nationwide partnership, uniting the two powerhouse brands in a shared commitment to holistic health. By merging the winning formulas of superior nutrition and elite, accessible fitness, this collaboration delivers the ultimate blueprint for long-term well-being across the United States. To celebrate their continued alliance, the brands are launching the "Fuel Your Flow with EB" Sweepstakes, offering consumers the chance to win the Grand Prize of $5,000, a six-month unlimited Club Pilates membership, a three-month supply of Eggland's Best eggs and more.

"We are so excited to partner with Eggland's Best for another year to encourage people to make wellness part of their everyday routine," said Tianna Strateman, President of Club Pilates. "As many of us transition into busier schedules after the summer, Pilates offers an opportunity to reconnect with your body through movement, while nutritious foods like Eggland's Best eggs provide the fuel needed to stay energized. Prioritizing both exercise and nutrition can help make healthy routines feel more achievable, setting the tone for a strong and energized season."

This partnership brings together two brands that believe feeling your best starts with both smart nutrition and regular movement. Eggland's Best provides a nutritious foundation with eggs that contain six times more Vitamin D, 10 times more Vitamin E and more than double the Omega-3s and Vitamin B12 compared to ordinary eggs. As an industry leader, Club Pilates helps people build strength and improve mobility through low-impact, Reformer based workouts led by comprehensively certified instructors. Together, Eggland's Best and Club Pilates are making it easier for people to nourish their bodies, stay active and build healthy habits that support wellness every day.

"After our successful partnership last year, we are thrilled to work with Club Pilates once again to help people across the country focus on their health as they settle back into their post-summer routines," said Kurt Misialek, President and CEO of Eggland's Best. "Whether you're preparing for or recovering from a workout, Eggland's Best eggs offer superior nutrition and exceptional quality to fuel active lifestyles. Together with Club Pilates, we hope people nationwide continue embracing sustainable habits that help them feel their best this fall and beyond."

Partnership Details 

• Nationwide Sweepstakes: Consumers across the United States can enter the nationwide "Fuel Your Flow with EB" Sweepstakes daily at EBFamilySweeps.com now through October 20, 2026 for the chance to win the Grand Prize of $5,000 to refresh their wellness routine, along with a six-month single-studio unlimited Club Pilates membership, branded swag and a three-month supply of Eggland's Best eggs. Fans will also have the chance to win a weekly prize pack featuring a $250 grocery gift card, a three-month single-studio unlimited Club Pilates membership, branded swag and a three-month supply of Eggland's Best eggs. Sweepstakes entrants will receive a follow-up email with a complimentary introductory class and a special membership offer for participating Club Pilates studios (valid for new members only).

• Club Pilates "Fuel Your Flow" Challenge: Sponsored by Eggland's Best, the "Fuel Your Flow" Challenge is designed to help participants build strength, establish new habits and stay motivated through regular Pilates classes at Club Pilates studios. The challenge launches October 1^st-31^st, and members can find additional details in the Club Pilates app.
• Nutritionist-Created Recipes & Tips: To help consumers truly "fuel" their fall wellness, Eggland's Best and Club Pilates are partnering with Registered Dietitian Nutritionist Dawn Jackson Blatner to share nutritious recipes and expert wellness tips. Featured recipes include Custard Toast for energizing pre-workout fuel and Hot Honey Egg Toast, a quick, flavorful meal that balances protein and carbohydrates for post-workout recovery.

"Small, consistent choices can make a big difference when it comes to feeling your best," said Dawn Jackson Blatner, Registered Dietitian Nutritionist. "Eggland's Best eggs are one of the easiest ways to fuel an active lifestyle. Compared to ordinary eggs, they contain more than double the Omega-3s to support recovery after exercise and six times more Vitamin D to support healthy bones and muscles. When combined with regular movement like Pilates, they're a simple way to stay energized, nourished and ready for whatever the season brings."

For recipes, Sweepstakes Official Rules and how to enter, visit EBFamilySweeps.com. For more information on Eggland's Best eggs, visit egglandsbest.com, and to learn more about Club Pilates, visit clubpilates.com.

NO PURCHASE NECESSARY TO ENTER OR WIN IN THE "FUEL YOUR FLOW WITH EB" SWEEPSTAKES. Open to legal residents of the 50 US & DC, 18 or older and have reached the age of majority in state of jurisdiction. Void where prohibited. Sweepstakes starts 9/1/26 at 9:00 AM ET and ends 10/20/26 at 11:59 PM ET. For Official Rules, which govern, click here. Sponsor: Eggland's Best, LLC.

About Eggland's Best Eggs

Eggland's Best is the leading fortified egg brand in the U.S., providing eggs with superior nutrition such as six times more Vitamin D, 25% less saturated fat, more than double the Omega-3s, 10 times more Vitamin E and more than double the Vitamin B12 compared to ordinary eggs. Eggland's Best's hens are fed a strictly controlled proprietary, high-quality all-vegetarian diet, which results in a better-tasting, more nutritious egg that stays fresher longer. New research from a leading academic medical center recently revealed in a modest-sized study that eating Eggland's Best eggs did not raise cholesterol and may also increase Vitamin B12 levels in older individuals.

In addition, Eggland's Best has received more than 100 awards and honors from trusted publications, such as Good Housekeeping, PEOPLE, Allrecipes, Health, Men's Health and many others. Eggland's Best eggs are available in the refrigerated egg aisle in Large, Extra-Large, Jumbo, Cage Free, Organic, Free Range, Pasture Raised, Hard-Cooked, Cage Free Hard-Cooked, Organic Hard-Cooked and Liquid Egg Whites. Eggland's Best various frozen varieties can be found in the frozen breakfast section. Eggland's Best Frozen Omelets, Bowls and Egg Bites make it easier than ever to start the day with the great taste and nutrition of Eggland's Best eggs. All Eggland's Best eggs are certified Kosher. For more information, visit www.egglandsbest.com.

*Voted most trusted egg brand by American shoppers based on the BrandSpark® American Trust Study, 2015 to 2026.

About Club Pilates 

Founded in 2007, Club Pilates is the largest Pilates brand by number of studios, designed with the vision of making Pilates more accessible, approachable and welcoming to everyone. Based in Irvine, CA, Club Pilates has appeared in both Entrepreneur Magazine's Franchise 500 and Fastest-Growing Franchises ten years running, Inc. Magazine's Inc. 5000 lists multiple times, and honored with Forbes' Best Customer Service Award. Club Pilates offers extensive training certification for its instructors, including its 500-hour training program. Club Pilates is headquartered in Irvine, CA and is part of the Xponential Fitness family of brands, a leading curator of boutique health and wellness brands. To learn more about Club Pilates, visit www.clubpilates.com.

SOURCE Eggland's Best