Eggland's Best and Hallmark Channel Team Up for First-Ever Nationwide Partnership Featuring Exclusive Recipes and Sweepstakes

The brands are spreading holiday cheer with the launch of the Eggland's Best "Egg-citing Hallmark Holiday" Sweepstakes, giving fans the chance to win festive prizes

PARSIPPANY, N.J., Nov. 10, 2026 /PRNewswire/ -- This holiday season, America's #1 egg brand Eggland's Best is teaming up with Hallmark Channel, the nation's leading destination for feel-good entertainment, to whip up the ultimate recipe for festive joy. Bringing together the magic of holiday movies and the warmth of family traditions in the kitchen, the collaboration includes Makin' It Easy vignette airings during Hallmark Channel's Countdown to Christmas programming, exclusive recipes, hosting inspiration and seasonal content with actress, mom and holiday lover Tamera Mowry-Housley. Plus, fans will have the chance to win holiday-centric prizes by entering the "Egg-citing Hallmark Holiday" Sweepstakes throughout the duration of the partnership.

Bringing that magic into homes nationwide, the "Egg-citing Hallmark Holiday" Sweepstakes gives consumers the opportunity to win a Grand Prize of $5,000 toward holiday celebrations, Eggland's Best and Hallmark Channel branded merch and a three-month supply of EB eggs. Seven weekly winners will have the chance to win a $250 gift card to help with holiday grocery shopping, branded merchandise and a three-month supply of EB eggs. Consumers can enter at EBFamilySweeps.com and earn bonus sweepstakes entries by sharing their own Eggland's Best-inspired recipes, traditions or dishes.

"The holidays are all about bringing family and friends together, whether it's gathering around the TV for a Hallmark Channel favorite or spending time in the kitchen making cherished family recipes," said Kurt Misialek, President and CEO of Eggland's Best. "That's why we are very excited to partner with Hallmark Channel to merge two beloved seasonal traditions and show how meaningful meals and memories made with Eggland's Best eggs can make for unforgettable celebrations with loved ones."

Actress, producer and mom Tamera Mowry-Housley is also joining in on the fun as an Eggland's Best partner, sharing delicious holiday recipes and inspiration to help families make lasting memories in the kitchen. Through an engaging social content series, Tamera will showcase two of her own recipes using EB eggs, perfect for holiday gatherings or nights spent watching movies.

• Christmas Morning Egg Bake: An easy, savory breakfast dish to kick off holiday mornings, especially when hosting.
• Salted Caramel Chocolate Chip Cookies: An elevated twist on the classic chocolate chip cookie, packed with warm, gooey flavor for cozy nights in.

"The holidays mean everything to me! Spending quality time with my family and cooking our favorite recipes is the best way to celebrate, and that makes this partnership with Eggland's Best feel so special," said Tamera Mowry-Housley. "I love using EB eggs knowing that they're packed with flavor, nutrients and vitamins, so I can feel good about the food I'm making for my loved ones, all while creating new memories around the table."

Additionally, Eggland's Best is working with Registered Dietitian Dawn Jackson Blatner to help families stay fueled throughout the busy season with simple wellness tips and protein-packed recipes. Eggland's Best eggs provide superior nutrition compared to ordinary eggs, containing six times more Vitamin D, 25 percent less saturated fat, more than double the Omega-3s and 10 times more Vitamin E to support health and well-being throughout the holidays.

Perfect for Hallmark Channel movie marathons and festive occasions, the recipes include:

• Hallmark Channel Holiday Movie Snack Board: A vibrant snack board featuring Reindeer Deviled Eggs and other snack favorites.
• Sugar Cookie Protein Bark: A sugar cookie-inspired treat that puts a spin on the popular protein bark trend, perfect for movie nights, cookie swaps and get-togethers.

"Navigating the holiday season can feel stressful if you aren't taking proper care of yourself, so making sure to refuel and recharge is key," said Dawn Jackson Blatner, RDN. "Starting mornings off with a protein-rich breakfast or giving your movie night snacks an upgrade with Eggland's Best eggs, which contain six times more Vitamin D and more than double the Omega-3s compared to ordinary eggs, are easy ways to stay satisfied and energized all season long."

For recipes, "Egg-citing Hallmark Holiday" Sweepstakes Official Rules and information on how to enter, visit EBFamilySweeps.com. To learn more about Eggland's Best eggs, visit egglandsbest.com. Find the campaign images here.

NO PURCHASE NECESSARY TO ENTER OR WIN IN THE "EGG-CITING HALLMARK HOLIDAY" SWEEPSTAKES. Open to legal residents of the 50 US & DC, 18 or older and have reached the age of majority in the state of jurisdiction. Void where prohibited. Sweepstakes starts 11/10/26 at 9:00 AM ET and ends 12/22/26 at 11:59 PM ET. For Official Rules, which govern, click here. Sponsor: Eggland's Best, LLC.

About Eggland's Best Eggs
Eggland's Best is the leading fortified egg brand in the U.S.*, providing eggs with superior nutrition, such as six times more Vitamin D, 25% less saturated fat, more than double the Omega-3s, 10 times more Vitamin E and more than double the Vitamin B12 compared to ordinary eggs. Eggland's Best hens are fed a strictly controlled proprietary, high-quality, all-vegetarian diet, which results in a better-tasting, more nutritious egg that stays fresher longer. New research from a leading academic medical center, reported in a modest-sized study, found that eating Eggland's Best eggs did not raise cholesterol and may also increase Vitamin B12 levels in older individuals.

In addition, Eggland's Best has received more than 100 awards and honors from trusted publications, such as Good Housekeeping, PEOPLE, Allrecipes, Health, Men's Health and many others. Eggland's Best eggs are available in the refrigerated egg aisle in Large, Extra-Large, Jumbo, Cage Free, Organic, Free Range, Pasture Raised, Hard-Cooked, Cage Free Hard-Cooked, Organic Hard-Cooked and Liquid Egg Whites. Eggland's Best various frozen varieties can be found in the frozen breakfast section. Eggland's Best Frozen Omelets, Bowls and Egg Bites make it easier than ever to start the day with the great taste and nutrition of Eggland's Best eggs. All Eggland's Best eggs are certified Kosher. For more information, visit www.egglandsbest.com.

*Voted most trusted egg brand by American shoppers based on the BrandSpark® American Trust Study, 2015 to 2026.

About Hallmark Channel
Hallmark Channel is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Reba, and Gilmore Girls. For more information, please visit press.hallmarkmedia.com/. To visit the network website, please visit www.hallmarkchannel.com. Hallmark Channel on Social Media: Facebook, Twitter, Instagram, Pinterest, YouTube, and TikTok.

SOURCE Eggland's Best