Eggo® Celebrates International Waffle Day With Contest Announcement

BATTLE CREEK, Mich., March 25, 2014 /PRNewswire/ -- To celebrate International Waffle Day on March 25, Eggo is challenging families to get crafty in the kitchen and show their love for waffles by entering the 2014 Eggo™ Your Way Contest. From snacks to desserts, waffle fans can submit their unique waffle-based recipes beginning March 31 on the Eggo Facebook page for a chance to win $10,000.

"Eggo waffles aren't just for breakfast. With more than 20 varieties to choose from, Eggo waffles can be transformed into Panini's, sliders and even ice cream treats," said Andrew Loucks, president of Kellogg Frozen Food. "For families that enjoy cooking together, Eggo waffles are tasty, versatile canvases that allow kids to stretch their imaginations with sweet or savory recipes the whole family will enjoy."

In fact, according to a new survey by Eggo¹, moms say their kids would pick Eggo waffles as the star ingredient when crafting their perfect meal, ranking higher than hot dogs and even peanut butter. Additional survey findings show nearly a quarter of moms say their favorite way to spend time with their kids is by creating a snack or meal together, and nearly one third of those same moms spend one to two hours each week in the kitchen with their kids cooking or creating snacks together.

Eggo fans can enter the Eggo™ Your Way contest from March 31 to May 26, 2014 by submitting original waffle recipes through the Facebook page, in the categories of breakfast, lunch, snack, dinner or dessert. Entries are open to U.S. residents and each submission will be judged on originality, taste appeal and visual appeal as depicted in the entry photo. In addition to the $10,000 grand prize, two finalists will each receive $2,500, and eight weekly winners will receive a year's supply of Eggo waffles.

Adding to waffle celebrations this spring, Eggo will celebrate "Waffle Wednesdays" in April by partnering with four "Chief Waffle Officers" for original recipes and recipe inspiration. The "Chief Waffle Officers" original recipes and cooking adventures will be featured on Eggo's Facebook page throughout the month.

For more information about the Eggo™ Your Way contest, "Waffle Wednesdays" and Eggo products, and to vote for your favorite recipes, visit www.facebook.com/Eggo.

• Click to Tweet: Moms say Eggo waffles are kids' top pick for star ingredient when creating their perfect meal. Have a unique recipe? Enter contest here: on.fb.me/OSJekV
  
• Click to Tweet: Love Eggo waffles? Love creating new recipes? Share original waffle recipes on FB for chance to win $10,000. Enter here: on.fb.me/OSJekV

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative,  we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.

¹ Impulse Research Corp, Eggo™ Your Way Survey 2014.

Photo - http://photos.prnewswire.com/prnh/20140325/CG89711

SOURCE Kellogg Company