Electric Era EV Chargers Go Live at Love's, Delivering Fast ROI for National Fuel Chains - a Formula for Success with the Return of NEVI

SEATTLE, Oct. 7, 2025 /PRNewswire/ -- Electric Era, the retail-focused leader in EV fast charging, is enjoying rapid growth by helping prominent convenience store retailers like Love's Travel Stops cut level-3 charger installation and operating costs, while unlocking new revenue opportunities to make EV charging an even more viable investment.

Electric Era's path to growth is fueled by their patented battery-backed DC chargers that reduce operating costs up to 70% and cutting installation times from years to months. They've also leveraged their 98%+ guaranteed per-port uptime and start-to-finish project support to help their customers win 83% of the grant applications they've applied for over the past two years – for a total of $41 million worth of incentives.

With federal NEVI funding restored, available state and federal funding programs can cover up to half of charger deployment costs, allowing some retailers to reach positive ROI in less than two years from charging alone. Beyond selling electrons, however, Electric Era's customer-branded chargers with retail program integration add an entirely new revenue stream by turning EV charging into store revenue drivers.

Love's Travel Stops Chooses Electric Era
Love's Travel Stops recently commissioned an Electric Era charging station for their newest location in Buena Vista, Co. along U.S. Highway 24, which serves as a rural connector between Denver and Colorado Springs.

The deployment marks the 38th EV charging location for Love's, which now has more than 150 EV chargers across 15 states while offering refueling customers a wide range of food and beverages, along with Love's in-store Mobile-to-Go Zone, which retails consumer electronics accessories.

"As part of our commitment to sustainability, we're proud to bring this location online as we continue to bring more clean energy solutions to communities across Colorado," said Ryan Erickson, vice president of Love's Alternative Energy. "This new location offers a seamless charging experience for travelers with weather protective canopies, and a variety of fresh food options and clean restrooms."

Love's secured grant funding from the Colorado Energy Office Direct Current Fast-Charging Plazas program, which leverages both federal NEVI and Colorado state funding to deploy public DC fast charging systems in strategic and underserved areas.

The four-stall, 200 kW chargers are wrapped in Love's signature yellow and red heart brand graphics, feature both CCS1 (Combined Charging System) and NACS (North American Charging Standard) cables.

While lower total cost of ownership (TCO) was Love's initial driver, the long-term upside was compelling. Electric Era's retailer‑focused platform – with integrated brand experiences and loyalty program support – offers Love's the chance to not just break even faster, but to grow store traffic and non-fuel revenues.

"We work with a lot of customers who come to us with a variety of incentive options and business cases that strictly look at the cap-ex and op-ex in relation to the revenue from selling electrons, which is where we started at with Love's," said Electric Era Sr. Manager of Enterprise Sales, Brittany Kaplan.

"The best part of this engagement was helping Love's build a broader marketing and loyalty program that accelerates their revenue past break even, and sets them up to generate stronger returns for the long haul."

Electric Era Full-Service Revenue Growth Experts
Electric Era's founder, Quincy Lee, a former SpaceX engineer, has leveraged innovation and first principles engineering to break down the barriers holding back the rapid growth of public EV charging in America. He recognized deployment complexity as a barrier holding back rapid adoption of EV charging, so he created an in-house deployment team to "cut red tape" on behalf of their retail customers.

His team includes project managers and engineers, government/sustainability experts and site selection specialists to help public and private entities navigate the maze of permits, regulations – plus state and federal funding programs, where applicable – to help manage the various stakeholders and applicants optimize incentive opportunities.

With $5 billion in federal NEVI funding restored with a greater emphasis on time-to-deployment, reliability and a focus on traditional refueling locations, more convenience store and fuel retailers are expected to take another look at EV charging to grow revenues today and future proof their businesses against a changing marketplace.

"Despite being grant agnostic, we've had a lot of success helping our customers who wanted to go the incentive route. Now that NEVI is back, we expect more companies like Love's to take a second look at EV charging to grow their businesses," Kaplan said. "Fortunately for us, our solution and business model are aligned with the incentive program requirements for those looking to future proof their businesses."

About Electric Era
With a vision to accelerate the world into the electric era of zero-emissions transportation through rapid innovations and market disruption, Electric Era is the only full-service EV charging solutions provider focused on the rapid deployment of highly reliable Level-3 DCFC systems at retail locations to grow and extend their retail space. Electric Era's patented battery-backed charging architecture and bespoke, private-label charging solutions deliver industry-leading power and reliability in a package that dramatically reduces installation time and energy costs.

Learn more at electricera.tech
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SOURCE Electric Era