Electrified Thermal Solutions Opens Amsterdam Office, Names Head of European Sales

Industrial decarbonization company enters key European markets to accelerate fossil fuel replacement in energy-intensive industries

CHARLESTOWN, Mass., April 2, 2026 /PRNewswire/ -- Electrified Thermal Solutions, developer of the Joule Hive™ Thermal Battery for industrial decarbonization, today announced the opening of its European office in Amsterdam and the appointment of Ashwin Imambaks as European Sales Director. This strategic expansion positions the company to serve growing demand for cost-effective industrial heat decarbonization solutions across France, Germany, and other European markets.

Europe presents a compelling market opportunity for thermal battery technology, where favorable economics are already driving adoption. In Scandinavia, and parts of Western Europe, off-peak electricity pricing combined with high natural gas costs make the Joule Hive Thermal Battery cost-competitive with natural gas and other fossil fuels, without requiring subsidies. In larger industrial markets like Germany and France, the volatility of natural gas prices, exacerbated by geopolitical supply disruptions, has underscored the need for more predictable energy alternatives. Thermal batteries provide that stability by storing low-cost, off-peak electricity while earning balancing service revenue by supporting electrical grids.

"The economics of industrial heat in Europe are shifting fast. Cheap, electrified heat is not just cleaner than natural gas, it often beats it on price, while offering the stability needed to insulate operations from the geopolitical disruptions that have roiled natural gas markets," said Daniel Stack, CEO and Co-founder of Electrified Thermal Solutions. "Our Amsterdam office positions us to work directly with European manufacturers seeking reliable, ultra-high temperature heat for their most demanding processes."

Imambaks brings over 20 years of B2B energy sales experience to Electrified Thermal Solutions, most recently from Vattenfall. In his role as Head of Sales – EU, he will drive commercial growth across European markets with an initial focus on France and Germany, while building a team to engage directly with industrial customers across steel, chemicals, cement, and other energy-intensive sectors.

"The European industrial sector is actively seeking proven alternatives to fossil fuel-powered industrial heat that deliver both emissions reductions and economic value, largely driven by decarbonization mandates," said Ashwin Imambaks. "Electrified Thermal's technology offers manufacturers a practical pathway to decarbonize processes requiring temperatures up to 1,800°C, applications that have historically had no viable alternative to burning natural gas or other fossil fuels."

The Joule Hive Thermal Battery converts renewable or off-peak electricity into industrial-grade heat at temperatures up to 1,800°C using proprietary electrically conductive firebricks, delivering a 20-30 year operational lifespan without the degradation common to conventional electric heating systems.

The European office opening follows Electrified Thermal's recent operational milestones, including the commissioning of its megawatt-scale commercial demonstration system in Texas.

About Electrified Thermal Solutions: Electrified Thermal Solutions is pioneering the future of zero-carbon industrial heat lower than the cost of natural gas. The core technology was developed from 10+ years of research at MIT, the electrically and thermally conductive 'E-bricks' at the heart of Electrified Thermal's Joule Hive™ Thermal Battery represent a step-change improvement in electric heating technology in terms of high-temperature performance and durability. The company's thermal battery converts and stores clean electricity as heat, delivering unprecedented near-flame temperature heat (up to 1,800°C / 3,275°F) with direct grid integration, offering the most cost-effective, clean alternative to fossil fuels for industrial process heat.

For more information, please visit www.electrifiedthermal.com 

Media Contact:
Emily Torrans
Mahoney Communications Group
[email protected]
212-220-6045

SOURCE Electrified Thermal Solutions