Electrolit® Brings Holiday Hydration™ to Winter Adventures with a New Retail Campaign Featuring Janelle Yip

Electrolit athlete and professional freestyle skier Janelle Yip stars in a new seasonal campaign rolling out across retailers.

HOUSTON, Nov. 5, 2026 /PRNewswire/ -- Electrolit® – the number one rapid hydration beverage – is taking hydration into the winter season with a new Holiday Hydration™ retail campaign featuring professional freestyle skier and Electrolit athlete Janelle Yip. Launching at select retailers across the U.S. this fall, the campaign brings Electrolit to consumers as they gear up for winter sports, travel and outdoor adventures throughout the chillier months.

The campaign will come to life through in-store point-of-purchase displays across participating retailers, putting Electrolit at the center of the festive shopping season. The campaign will be activated across the country at retailers including 7-Eleven, Circle K, Albertsons, Kroger, Walmart, H-E-B and more.

With Yip at the heart of the campaign, Electrolit is tapping into the world of winter sports and adventure through an athlete who understands the importance of staying hydrated while training and competing in the elements. As a professional freestyle skier, Yip brings an authentic connection to the seasonal moments the campaign is designed to reach.

"As a professional skier, the snowy months are a huge part of my life, and staying hydrated is something I prioritize wherever the season takes me," said Janelle Yip. "I'm excited to see Electrolit bring hydration to winter retail and connect with consumers who are getting out there and making the most of the season, wherever it may take them."

Electrolit will also launch a consumer sweepstakes this season, with a prize pool that includes ten(10) The North Face gift cards worth $1,000.00 each and Electrolit winter gear. Details, including eligibility and Official Rules, will be announced. Sweepstakes not yet open. No purchase necessary to enter or win. Void where prohibited.

As the winter months approach and weather turns cooler, many consumers head out for winter sports, travel and outdoor activities, and staying hydrated is important to enjoy these winter activities.

Through the campaign, Electrolit will continue to build on its presence in the rapid hydration category while bringing its hydration proposition into the winter moments when consumers are active, traveling and spending time outdoors.

Electrolit's latest retail campaign will run across participating retailers in the U.S. until early January 2027, while supplies last. Timing and offers may vary by retailer.

For more information, visit www.electrolit.com or follow along on Instagram (@electrolit) or Facebook (@electrolitUSA).

*SnowSports Industries America, "SIA Drops Fresh Data on Winter Sports Participation"(2025): https://shop-eat-surf-outdoor.com/press-releases/sia-drops-fresh-data-on-winter-sports-participation/608444/ 

About Electrolit
Electrolit® is a premium hydration beverage designed for everyday hydration needs, including use before, during, or after physical activity and during warm-weather or on-the-go occasions. Founded in Mexico in 1950, Electrolit is enjoyed by a broad range of consumers with active and busy lifestyles. The core Electrolit beverage products are formulated with magnesium, potassium, calcium, sodium, chloride, sodium lactate and glucose, and are offered in a variety of flavors and formats. Electrolit is available nationwide through grocery, convenience, national retail, and online channels, including Walmart, Kroger, Jewel-Osco, 7-Eleven, and other retailers. Electrolit® is a registered trademark. All other trademarks are property of their respective owners. Learn more at www.electrolit.com.

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SOURCE Electrolit