Electrolit Front and Center for Festival Season with Marketing Campaign for Coachella Valley Music and Arts Festival

Fourth-ranked sports drink makes a splash with the Coachella Valley Music and Arts Festival campaign.

HOUSTON, March 26, 2025 /PRNewswire/ -- Electrolit, the hydration beverage of choice and the official hydration partner of the Coachella Valley Music and Arts Festival (Coachella), today announced the launch of its multi-channel marketing campaign in celebration of the upcoming 2025 festival season. The campaign, designed to spotlight Electrolit's ability to support festival-goers with science-backed hydration, will run until April, culminating with the festival's highly anticipated return to the desert.

As the hydration sponsor of Coachella for three consecutive years, Electrolit is doubling down on its commitment to music enthusiasts, festival-goers, and the culture of artistic expression. The campaign—aptly titled "Every Set"—features vibrant visuals and dynamic storytelling, aligning perfectly with Coachella's electric energy and diverse audience.

Highlights of the Campaign

• Streaming Activation: Through partnerships with leading digital platforms, Electrolit's campaign will feature targeted advertisements, engaging video content, and interactive experiences tailored to music and festival fans nationwide.
• Out-of-Home Advertising: Electrolit's vibrant and eye-catching billboards, transit ads, and festival signage will saturate key markets, including Los Angeles and on the drive out to Coachella Music Festival in Indio, CA.
• Coachella Exclusive Presence: During the festival, Electrolit will host an impressive activation site that will serve as a hydration station where festival-goers can replace lost electrolytes to make it their best fest yet.

Electrolit's premium hydration formula—crafted with pharmaceutical quality grade ingredients rich in magnesium, sodium, potassium, calcium and glucose to restore electrolytes—has made it a trusted companion for active lifestyles. With its bold flavors and commitment to quality, the brand continues to grow as a staple for health-conscious consumers who prioritize both performance and taste.

Electrolit is set to make a bold statement at this year's festival with an immersive, art-forward, double-level installation serving as the premier hydration hub on the grounds. Designed to keep festival-goers refreshed and energized, the activation will feature surprise programming, endless hydration, and exclusive giveaways.

In a dynamic expansion of its presence, Electrolit will also debut the Electrolit Campground 5k, a first-of-its-kind race celebrating the rise of run club culture. Drawing thousands of participants each weekend, the event will transform the festival's campgrounds into a relaxed running route, merging fitness and festival culture.

Electrolit can be shopped at Kroger, Walmart, HEB, 7-Eleven, Circle K and more, and through online channels. For more information, visit www.electrolit.com or follow them on Instagram or Facebook @Electrolit

About Electrolit
Electrolit manufactures a scientifically formulated premium hydration beverage that replenishes the body after physical activity, intense heat, or a night of partying. Founded in Mexico in 1950, since, Electrolit has become revered by athletes and partygoers alike as a recovery drink. Formulated with magnesium, potassium, calcium, sodium glucose, and sodium lactate plus six ions for electrolyte absorption, Electrolit aids in the recovery of the hydro electrolytic imbalance, fulfilling metabolic and hydration needs. Available in 15 delicious flavors, Electrolit is currently offered in national, grocery, convenience and online channels across the nation, including Walmart, Kroger, Jewel-Osco, 7-11 and more. Electrolit is manufactured and owned by Pisa Pharmaceuticals, the largest pharmaceutical company in Mexico and Latin America.

Media contact:
Bethany Willetts | [email protected]

SOURCE Electrolit