Electus Announces Partnership With Newly Formed Barracuda Television Productions Led By Acclaimed Producer Barry Poznick
Barracuda Will Focus on Development and Production of Premium Domestic and International Unscripted Programming
18 Sep, 2013, 09:00 ET
NEW YORK, Sept. 18, 2013 /PRNewswire/ -- Multimedia entertainment studio Electus, an operating business of IAC (Nasdaq: IACI), has announced that it has partnered with Barry Poznick, the former co-CEO of Zoo Productions, to back the creation of a new television production company, Barracuda Television Productions. The company will focus on developing and producing premium domestic and international unscripted programming. The company is based in Los Angeles.
As co-CEO and founder of Zoo Productions, Poznick has created and produced dozens of hits TV shows airing in more than 150 countries around the world including Are You Smarter Than a Fifth Grader?, Buckwild and the #1 show on The Hub, Family Game Night. Additionally, Poznick has also hosted OWN's Are You Normal, America?.
"We're so pleased to partner with Barry in his new venture," said Electus CEO Chris Grant. "He is one of a kind and our combined talents and resources are absolutely ideal complements. As Electus continues to focus on high quality content for both the domestic and the global marketplace Barracuda was a must have for us."
Under Poznick's leadership, Zoo Productions also produced shows for NBC, MTV, TLC, GSN, Spike TV, CMT, TV Land and Oxygen.
"Through this partnership Barracuda is powered by Electus, which provides the framework that enables us to begin selling and producing world-class content immediately," said Barry Poznick, Barracuda Television Productions founder. "This team is so dynamic that I have no doubt we will quickly make Barracuda synonymous with great content."
This partnership was brokered by Eric Wattenberg at CAA and Jeanne Newman at HJHT.
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. Electus is an operating business of IAC [NASDAQ: IACI]. For more information on Electus, visit www.electus.com.
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