DALLAS, Aug. 10, 2016 /PRNewswire/ -- Dynamic retail marketing agency TPN announced today the hiring of Elena Putukova as vice president, planning. Putukova will play an integral role on the agency's Planning and Perspectives team and will lead strategic efforts across accounts in TPN's Dallas office.
Putukova is a brand planner with strong analytical skills and more than 10 years of experience providing strategic guidance and building shopper programs for global CPG and retail giants. Since moving to Austin to get her second master's degree at The University of Texas in 2005, Putukova has quickly done what many look to accomplish in a career, including leading the strategic development of a well-known global social media campaign that garnered 20 million views in the program's first week. She is experienced with both qualitative and quantitative study design, focus group moderation, propriety tool development, portfolio and brand strategies, concept and copy testing, and connections mapping.
"The Dallas market is highly competitive for top talent, and we are thrilled that Elena has chosen to join us at TPN," said Christy O'Pella, senior vice president, senior managing director and lead of TPN's Dallas office. "Her unique background, depth of experience and global perspective will complement and strengthen our team."
About TPN (www.tpnretail.com)
TPN is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. TPN's Modal Dialogue™ ensures success in dynamic retail, first by identifying a target's retail mode of behavior and then by creating content in sync with those modes. Driven by a commitment to making the buy happen for global brands, TPN is celebrating more than three decades of reimagining retail. TPN is a part of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.