Elisabeth DeMarse Joins AppNexus Board of Directors

NEW YORK, Oct. 23, 2014 /PRNewswire/ -- AppNexus, the world's largest independent ad tech company, today announced the appointment of Elisabeth DeMarse, Chairman and CEO, TheStreet, Inc., to its Board of Directors. A veteran of the information and media industries, DeMarse is known for her leadership experience spanning both traditional and digital media companies, and brings a rich background in corporate governance to her new role.

Prior to joining TheStreet, a leading digital financial media company, DeMarse successfully led a variety of U.S. and international financial information and technology businesses, often guiding them through important phases of company growth and expansion. She has held leadership roles at Bloomberg L.P., where she was CMO for 10 years and launched Bloomberg.com; Hoover's, Inc., where she was Executive Vice President of International Operations; and Citibank, where she worked in the Information Business. Most recently, DeMarse was CEO of Newser, an online news curation site, after serving as CEO of CreditCards.com and Bankrate, Inc.

"Elisabeth's long history of working with leadership teams to grow top companies will be an important asset to AppNexus as we go forward," said Brian O'Kelley, CEO, AppNexus. "She has an impressive background working with a wide range of successful media and tech companies in particular, and her insights into the economics of the digital world will be an added bonus as we continue to serve our customers in all areas of the online advertising ecosystem." 

AppNexus has seen meteoric growth and become a true leader in digital advertising over the past few years, attracting major financial investment, as well as global recognition as the largest independent ad technology provider," said DeMarse. "The media industry is a true passion of mine, and I¹m excited to now be a part of one of the most important technology companies behind the ecosystem that continues to fuel great content."

DeMarse has advised numerous companies as a board member, including ZipRealty, All Star Directories, Internet Patents Corporation, InsWeb, and EDGAR Online, Inc. 

A graduate of Harvard Business School and a cum laude graduate of Wellesley College, DeMarse is the recipient of multiple awards, including Advertising Women of New York (AWNY)'s Working Mother of the Year, Dealmakers Monthly's Dealmaker of the Year, Min's "One of the Most Intriguing People in Media," and the Association for Corporate Growth's Award for Outstanding Corporate Growth. She has also been named one of the National Organization For Women (NOW)'s Women of Power and Influence, and has been included on Fast Company Fast 50 and Inc. 500. DeMarse is a member of Greycroft LLC's Advisor Network, an extensive group of leaders in media and technology, and the Committee of 200, an organization of the world's leading women entrepreneurs and corporate innovators.

ABOUT APPNEXUS 

AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. As the world's largest independent ad tech company, AppNexus is led by the pioneers of the web's original ad exchanges. Headquartered in New York City with ten global offices, AppNexus employs hundreds of the brightest minds in advertising and technology who believe that advertising powers the Internet. For more information, follow us at @APPNEXUS or visit us at WWW.APPNEXUS.COM.

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SOURCE AppNexus

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