Eliza Esquivel Named Director of Planning TBWA\Chiat\Day New York

NEW YORK, Feb. 24, 2011 /PRNewswire/ -- TBWA\Chiat\Day New York today announced the appointment of Eliza Esquivel as Director of Planning. Eliza was previously Group Planning Director responsible for several of the agency's accounts, including the Mars/Wrigley brands Skittles and Starburst, as well for new business wins, including Kahlua and McDonald's.

"The thing about Eliza is that she has ideas, she authors points of view, and her curiosity, intellectual ambition and desire to create great work will make her successful," said Jamie Gallo, President TBWA\Chiat\Day New York. "She doesn't sit around contemplating the role of planning - she just does it."

Eliza's recent "Social Activism 2.0" Ad Age whitepaper (published in partnership with Changing Our World and Flamingo International) outlined an engagement model for brands to develop successful social responsibility initiatives for young adults. Prior to TBWA\Chiat\Day New York, Eliza worked at W+K Amsterdam, JWT and DDB on a range of U.S. and global brands such as Coke, Nike, Clinique and Philips.

"TBWA\Chiat\Day has always understood the importance of applying leading edge planning practices toward the development of breakthrough creative for brands. I look forward to utilizing Disruption and Media Arts to create brands worthy of cultural and social admiration," said Esquivel. "I am excited to work with the incredible talent at the agency to evolve the agency's great planning legacy and innovate for the future."

TBWA\Chiat\Day New York is part of TBWA\Worldwide. TBWA Worldwide (www.tbwa.com) creates Disruptive ideas expressed through Media Arts for global clients, including ABSOLUT, adidas, Apple, Energizer, GSK, Henkel, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank, Singapore Airlines and Visa. TBWA is ranked as a Top-Ten worldwide advertising agency, and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." Fast Company Magazine placed TBWA 24th on its 2009 list of "The World's 50 Most Innovative Companies" and as an Innovation All-Star in 2010. TBWA has 274 offices in 100 countries, and over 11,000 employees worldwide.

TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE TBWA