Elizabeth Taylor White Diamonds Celebrates 25 Years Of Glamour, Sophistication And Timeless Beauty With The Launch Of New White Diamonds Night

"Elizabeth Taylor was a true visionary. She launched a successful fragrance empire at a time when celebrity fragrances were rare," said Scott Beattie, Chairman, President and Chief Executive Officer, Elizabeth Arden. "It was because of this extraordinary foresight that Elizabeth Taylor White Diamonds is one of the most successful franchises of all time with over $1.5 billion dollars in sales and counting."

Elizabeth Taylor White Diamonds Night captures the enchanting appeal of the evening and the alluring radiance of the diamonds that Elizabeth Taylor loved.  The fragrance imbues the wearer with sparkle and an aura of intrigue, creating a new and distinctly modern dimension of mystery and seduction.

During the evening festivities, co-host Eva Longoria addressed guests saying, "I'm thrilled to help celebrate 25 years of this incredible fragrance. Elizabeth Taylor is a legendary icon and humanitarian and I'm honored to be part of this wonderful evening." Longoria continued, "Diamonds are a rare and precious jewel as was Ms. Taylor. She exuded confidence and radiance in everything she did from her contributions to film, to her extraordinary work with The Elizabeth Taylor AIDS Foundation to her successful fragrances. She is one to admire."

As part of Elizabeth Taylor's passionate commitment and fearless leadership in the fight against HIV/AIDS, she directed that a portion of her royalties from White Diamonds and her other House of Taylor fragrances go to The Elizabeth Taylor AIDS Foundation.

Photo - http://photos.prnewswire.com/prnh/20160406/352104

SOURCE Elizabeth Arden