Ellevest Challenges Austin Women to Get Serious About Their Financial Futures

AUSTIN, Texas, June 7, 2016 /PRNewswire/ -- Austin women will soon become even more financially empowered because Ellevest, a new digital investment platform for women, launched today in Austin. The city, frequently featured as one of the best cities for working women, women entrepreneurs and women in tech, will be the first city in the U.S. to have total access to the platform, starting on June 7.

Co-founded by Wall Street veteran-turned-entrepreneur Sallie Krawcheck, Ellevest aims to close the gender investing gap and redefine investing for women with a practical, goals-based approach. The platform offers clients tailored investment portfolios, allows women to invest in multiple goals simultaneously and monitors their progress, alerting them if they fall off track for their goals.

"Women live longer than men, are paid less than men and take more career breaks than our male counterparts, meaning investing is crucial to women's financial health," said Sallie Krawcheck, co-founder and CEO of Ellevest. "These differences have largely been ignored by Wall Street—but that ends today."

Ellevest aims to break down the barriers that have kept women from investing and do away with dated methods and approaches. And don't let the beautiful, streamlined design fool you: Ellevest has the smartest back-end technology out there. Its proprietary algorithm considers the details of each woman as an individual (her age, education and income, among other factors), as well as her unique goals, to design a personal investment portfolio tailored to help her meet these goals.

"The gender investing gap can cost some women more in the long term than the gender pay gap, but no one is talking about it yet," said Krawcheck. "Our aim is to educate women about this issue and give them the tools they need to take control of their finances through investing; and, in doing so, to give them the opportunity to reach their goals—whether that means buying a house, traveling the world, retiring on her own terms or all of the above."

Ellevest requires no minimum balance and charges a flat rate of 50 basis points (0.5 percent) per year of managed assets; this is a much lower rate than that of traditional financial advisers, who can charge 1 to 2 percent annually, with minimum asset requirements of a couple hundred thousand dollars.

The Ellevest platform, which has multiple patents pending, implements modern safety standards, including browser encryption, fraud mitigation and privacy protection. Ellevest was created and is supported by an incredibly diverse and experienced team, including Krawcheck, who has nearly 30 years of experience leading financial services companies on Wall Street, and Chief Investment Officer Sylvia Kwan, who is a chartered financial analyst with a Ph.D. in engineering economic systems from Stanford University, in addition to many other team members with backgrounds from Vogue and Weight Watchers to Goldman Sachs and financial technology startups.

To learn more about Ellevest and to begin investing, please visit www.ellevest.com.

About Ellevest
Ellevest, a federally registered investment adviser, offers a digital investment platform that is reimagining investing for women with a practical, goals-based approach. Ellevest gives women the tools they need to take financial control: a straightforward, full-picture investment plan that reflects real life.

Ellevest does not guarantee investment performance. All investing entails risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time. For more information, visit www.ellevest.com.

Contact:
Samantha Wolf
[email protected] 
646-515-3574

SOURCE Ellevest

Related Links

https://www.ellevest.com