ATLANTA, Jan. 4, 2017 /PRNewswire/ -- Elmer's® has found a mate for life. The brand, recognized for its kid-friendly and creativity-fueling crafting solutions, today announces its adoption of Elmer, a Humboldt penguin chick at the Rosamond Gifford Zoo at Burnet Park in Syracuse, NY.
The bond between the penguin and the brand began in early 2016 when zookeepers noticed a crack in the Humboldt penguin chick's eggshell during incubation. What could have been a life-threatening situation was saved when quick thinking zookeepers mended the eggshell using Elmer's Glue. In honor of the adhesive that saved his life, the zoo named the chick Elmer.
"We were immediately touched by Elmer's incredible story. We've never thought of Elmer's Glue as a life saver, but we're thankful that zookeepers had a trick up their sleeves to save little Elmer," said Victor Misawa, senior vice president of marketing, Writing and Creative Expression, Newell Brands. "We are more than excited about the opportunity to formally adopt Elmer and support the zoo's nesting burrows exhibit in recognition of the Rosamond Gifford Zoo's conservation efforts."
"There are just 10,000 to 12,000 Humboldt penguins left in the wild, and thanks to Elmer's Glue-All, there's at least one more," says Ted Fox, director of the Rosamond Gifford Zoo. "The generous contribution by Elmer's supports our efforts, and as a result, little Elmer will be taken care of for the rest of his life. We're thrilled to begin this partnership with Elmer's."
This holiday season, Elmer's introduced the Zoo's visitors to the many creative ways to use their full spectrum of glues and crafting tools. For example, at the Zoo's annual Breakfast with Santa event, visitors had the opportunity to make a penguin craft using Elmer's and receive a free bottle of Elmer's School Glue®.
About the Rosamond Gifford Zoo at Burnet Park
Founded in 1914, the Rosamond Gifford Zoo at Burnet Park is among the top 10 percent of zoos in the country as an accredited member of the Association of Zoos and Aquariums and is dedicated to connecting people to the natural world by providing engaging guest experiences, exceptional animal care, and unparalleled conservation education.
The zoo actively collaborates with Friends of the Zoo to provide its guests "the best day ever," ensuring experiences that excite, memories that endure, and knowledge that inspires worldwide conservation.
The Rosamond Gifford Zoo is open daily from 10:00 a.m. to 4:30 p.m. Admission is $8 for adults (19-61), $4 for youth (3-18) and $5 for seniors (62+). Children two and under are free. For more information, call the zoo at (315) 435-8511 or visit rosamondgiffordzoo.org.
Elmer's Products, Inc., has been providing creative adhesive solutions that support success and turn ideas into reality. By continuing to develop innovative new products, Elmer's has become the trusted brand when it comes to fueling creativity and providing outstanding product performance in the classroom, at home, in the workshop and at the craft table. Elmer's inspires people to create, build and learn for life. For more information, visit www.elmers.com.
About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.
This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.
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SOURCE Newell Brands