EltaMD Kicks Off "No Offseason for SPF" Campaign to Encourage Consumers to Keep Sun Protection in the Game Year-Round

#1 Dermatologist-Recommended sunscreen brand is prioritizing strategic partnerships and tapping into the cultural momentum of football season to remind consumers that daily SPF is an essential part of every skincare routine, year-round and regardless of the season

SCOTTSDALE, Ariz., Sept. 9, 2026 /PRNewswire/ -- As peak sun season winds down and summer routines transition into fall, sunscreen can easily fall off consumers' daily skincare lineup. Sunscreen usage drops 43% from summer to fall, with 100% of survey participants reporting sunscreen use in summer compared to just 57% in fall and 46% in winter.¹ 

But while football may have an offseason, skin protection does not. Today, EltaMD Skin Care, the #1 dermatologist-recommended professional sunscreen brand, is launching "No Offseason for SPF," a campaign designed to disrupt the seasonal decline in sunscreen use and reinforce a simple message: SPF is the MVP of any skincare routine all year.

By leveraging football season as a timely entry point, the campaign reframes SPF as much more than a summer staple. It is a daily wellness habit that belongs in every routine, regardless of the season, weather, or occasion. Through a combination of trusted dermatological expertise, culturally relevant storytelling, strategic collaborations with like minded tastemakers, and in-person experiences, EltaMD is bringing a timely, engaging and actionable perspective to the importance of maintaining consistent sun protection throughout the year.

To further bring the "No Offseason for SPF" campaign to life, EltaMD will be partnering with Kristin Juszczyk, Founder and Chief Creative Officer of Off Season, who has turned her passion for design into a thriving business, in addition to her makeup artist, Hailey Hoff. From creating custom sports-inspired apparel to building a brand that seamlessly blends fashion, creativity, and fandom, Juszczyk is a natural partner for a campaign challenging the idea that essentials like SPF, worn on gameday and beyond, have an "offseason."

"My work has always been about putting a fresh spin on the familiar," said Kristin Juszczyk. "I love that 'No Offseason for SPF' brings that same idea to sun protection, making it an easy part of your routine year-round."

Juszczyk will join a roster of board-certified dermatologists such as Dr. Dustin Portela, Dr. Wallace Nozile, and other sports, beauty and makeup enthusiasts like Allison Khong, Olivia Harlan Dekker, and more who will translate the campaign into engaging, educational, social-first content, encouraging consumers to rethink their relationship with SPF and keep sun protection in their rotation throughout the fall season and year-round.

"If you want great skin, you have to protect it more than 3 months a year," said board-certified dermatologist Dr. Dustin Portela. "SPF isn't just for summers if you're serious about skin care...'There's no offseason for SPF.' EltaMD sunscreens have been my personal favorite since I first got my hands on it over 10 years ago. With a portfolio of formulas that address multiple skin concerns, everyone can find a sunscreen they love to wear 365 days a year."

"Our dermatologist-recommended formulas go beyond basic UV protection to address specific skin concerns and layer seamlessly into any daily routine," said Echo Sandburg, SVP GM, CP Skin Health US. "With 'No Offseason for SPF,' we're meeting consumers where they are during one of the biggest cultural moments of the fall and reminding them that protecting their skin is a year-round commitment."

EltaMD's year-round SPF playbook encourages consumers to make sunscreen a non-negotiable part of their skincare routine, with targeted formulas designed to tackle specific skin concerns while seamlessly fitting a range of skin types, needs, and everyday skincare and beauty routines:

• UV Clear SPF Collection – A longtime icon and fan-favorite best-seller, UV Clear SPF 46 helps calm skin prone to breakouts. The latest addition to the line, UV Clear Blemish-Prone & Oil Balancing SPF 50, is clinically proven to reduce visible blemishes, excess oil, and pore size, promoting a visibly clearer, healthier-looking complexion over time*.
• UV Skin Recovery SPF Collection – A 100% mineral SPF 50 designed for sensitive, rosacea-prone and compromised skin. The line is centered around repairing, strengthening and soothing the skin barrier. For skin prone to redness, the green tinted version offers red color correction for a calmer, more even-looking complexion.
• UV Daily SPF Collection – The UV Daily collection delivers daily hydration, broad-spectrum protection, and a comfortable, wearable finish for skin that deserves more from its everyday SPF. The line now includes UV Daily Hydration+ SPF 50, a formula that combines SPF 50 and Hyaluronic Acid to deliver clinically proven 24-hour hydration**.

Together, the formulas reinforce EltaMD's belief that sunscreen should offer more than UV protection to seamlessly integrate into everyday life and every beauty routine – making daily SPF an effortless, intuitive step toward healthier, more radiant-looking skin.

As an extension of this campaign, Glamsquad and EltaMD are teaming up to bring this approach to life through a complimentary "EltaMD Prep & Protect" add-on with any makeup service, featuring UV Skin Recovery Red Color Correcting Green Tint Broad-Spectrum SPF 50 now through October 24, 2026 (available while supplies last in select markets; terms apply). The partnership will introduce SPF as an essential first step in makeup prep, while the formula will also be seeded to professional makeup artists and highlighted across Glamsquad's digital and social channels.

As consumers shift from beach days and outdoor summer activities to tailgates, weekend games, morning commutes, and everyday fall routines, EltaMD's "No Offseason for SPF" campaign centers around the concept that a strong skincare routine includes consistent sun protection, no matter what date the calendar says.

This football season, EltaMD is inviting consumers to get in on the game by showing off their own #EltaMDGameFace on social and making daily sun protection part of their routine. Eye black gets players ready for gameday, while daily SPF gets skin ready for every day, every season. To join in on the social movement, swipe on EltaMD sunscreen using the two-finger rule: apply two full finger-lengths of sunscreen across your face and neck for proper coverage.

For more information about EltaMD and the "No Offseason for SPF" campaign, visit EltaMD.com and follow @eltamdskincare on Instagram and TikTok.

*12-week clinical study, 43 subjects

**12-week clinical study, 32 subjects

¹ Source: The Benchmarking Company, 2024 Sun Care Consumer Survey. Survey conducted in March 2024 among more than 2,600 U.S. women.

About EltaMD Skin Care
Founded in 1882, EltaMD began with healing formulas designed for the most sensitive, compromised skin – becoming a trusted staple in hospitals and burn centers worldwide. This clinical heritage established the brand as a global authority in wound healing and inspired its focus on innovative, zinc oxide–based formulas that deliver high-level UV protection while supporting skin repair.

Today, EltaMD is the #1 professional sunscreen brand – recommended, trusted, and personally used by dermatologists more than any other professional sunscreen. With dermatologists at the center of its mission, EltaMD bridges clinical expertise and everyday skin needs through personalized protection, treatment, and care. Its lightweight, non-greasy formulas blend seamlessly across skin tones, combining advanced science with elegant wear to not only protect skin from UVA/UVB damage, but help restore and transform it – so everyone can step into the sun, and into life, with confidence.

About Kristin Juszczyk
Kristin is a self-taught designer who turned her passion for creating custom game-day pieces into a thriving business, despite having no formal fashion training or outside capital at the start. She has helped pioneer a new space at the intersection of professional sports and fashion, transforming her creative vision into a growing business. In January 2025, she launched her label, Off Season, alongside entrepreneur Emma Grede. In under two years, the brand has established partnerships across major sports and entertainment properties, while continuing to expand its reach with new collections and collaborations.

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SOURCE EltaMD