EltaMD, the #1 Dermatologist-Recommended Professional Sunscreen Brand, Introduces UV Skin Recovery, A Groundbreaking 100% Mineral SPF, Clinically Proven to Reduce Visible Redness in Just 15 Minutes¹

Available in Untinted and Red-Color Correcting Green Tint to Immediately Neutralize Redness, UV Skin Recovery will be Sold Exclusively Through Professional Channels and on EltaMD.com.

SCOTTSDALE, Ariz., Feb. 4, 2025 /PRNewswire/ -- EltaMD, the #1 dermatologist-recommended, trusted, and personally used professional sunscreen brand, announces the launch of UV Skin Recovery Broad Spectrum SPF 50, a game-changing face sunscreen that is dermatologist-tested to protect, recover and strengthen the most sensitive skin, and help calm damaged post-procedure skin³. The brand's newest innovation is clinically proven to reduce redness by 14% in 15 minutes¹.

According to market research, 70 percent of skincare users are now more focused on protecting their skin barrier versus last year^{^}. The skin barrier is the first line of defense but can quickly become compromised by environmental and lifestyle stressors, UV rays, pollution, and even cosmetic procedures. These factors contribute to the skin's loss of hydration and elasticity, making the skin feel dry, irritated, and prone to redness.

"UV Skin Recovery delivers powerful UVA/UVB 100% mineral zinc protection while also providing instant redness reduction and promoting long-term skin barrier repair and strengthening," says Lia S. Arvanitidou, Ph.D., EVP Global Skin Health, Personal & Home Care R&D. "Part of the formulation is our patented AAComplex Technology, a synergistic blend of a very specific ratio of amino acids, namely Taurine, Arginine & Glycine, that were studied in multiple clinical trials for more than 15 years and is proven to repair the skin barrier, reduce redness, and boost hydration beneath the skin's surface to provide a more substantial result."

Available in a green-tinted formula with advanced color-correcting technology for immediate redness relief, as well as an untinted option, UV Skin Recovery SPF 50 merges cutting-edge skincare with EltaMD's trusted sun care expertise to enrich overall skin health. Its serum-like, lightweight and non-greasy texture makes it ideal for daily use.

"I led a case study where I applied the product on patients after a non-ablative fractional laser treatment and observed an immediate redness reduction unlike any other sunscreen product I have tried," says Joel L. Cohen, MD (FAAD, FACMS), Director AboutSkin Dermatology and Aesthetics & AboutSkin Research. "This result marks a tremendous stride for patients hesitant to receive in-office treatments due to recovery time, or those with sensitive skin hesitant to experiment with sunscreen due to negative reactions."

Clinical studies demonstrate its remarkable efficacy, including: 

• Clinically proven to reduce redness by 52%¹
• Clinically proven to reduce redness (by 14%) in 15 minutes¹
• Improves texture by 50%¹
• Reduces dryness by 72%²
• Proven to repair your skin barrier day after day (with daily continuous use), leading to stronger, less sensitive skin
• Proven to be suitable for compromised skin, including skin post-fractional laser³
• Clinically proven to alleviate issues associated with skin sensitivity, like visible redness, a weakened skin barrier, dryness, and roughness.¹

"At EltaMD, we are committed to delivering purposeful, innovative, cosmetically elegant products tailored to address specific patient needs. With our transformative EltaMD UV Skin Recovery advancement, we aim to empower dermatologists with next generation post-procedural care, while redefining everyday sunscreen options for patients suffering from redness, rosacea and sensitive skin," says Echo Sandburg, Chief Brand Officer, CP Skin Health Group.

EltaMD's UV Skin Recovery SPF 50 is available exclusively through authorized EltaMD Skin Health Professionals, and on EltaMD.com. UV Skin Recovery SPF 50 retails for $50 MSRP, and UV Skin Recovery Red Color Correcting Green Tint SPF 50 retails for $52 MSRP.

To learn more about EltaMD, including the brand's entire breakthrough Skin Recovery System powered by AAComplex Technology, and to find a local dermatologist near you, visit www.eltamd.com.

¹ 12 weeks study, 45 female subjects, all skin complexions and sensitive skin
² 12 weeks study, 45 female subjects, all skin complexions and sensitive skin, based on dermatologist assessment
³ Post non-ablative laser
⁴ Post non-ablative laser, refers to visible redness reduction
^{^} Kantar Profiles/Mintel, Facial Skincare - US - March 2023, Base: 1,651 internet users aged 18+ who use skincare products at home

About EltaMD^® Skin Care
At EltaMD, we make professional sun and skin care trusted by Dermatologists and loved by skin. EltaMD isn't just the #1 Dermatologist-recommended and trusted professional sunscreen brand in the US; it's the brand they personally use more than any other brand. We've spent over 30 years developing safe and effective products for every skin type, condition and need, including products safe for sensitive skin. From our sunscreens that are designed to feel weightless and known for their transparent finish while providing reliable protection, to a skin care regimen that can help address skin concerns and repair the skin barrier, and procedure care products formulated to help recover the skin barrier after a treatment, there's an EltaMD product your skin will love. For more information: www.eltamd.com. Find EltaMD on Instagram.

About CP Skin Health Group^®
Starting in 2018, Colgate-Palmolive acquired EltaMD^® and PCA SKIN^® brands, and in 2019 the Filorga^® brand to build a world-class global skin health organization of premium brands that are scientifically proven and professionally endorsed. Our vision is to lead the prestige skincare industry with scientifically proven advanced skin health solutions which are recommended by professionals, recognized by the scientific community and chosen by consumers to transform the health and appearance of their skin. For more information visit www.cpskinhealth.com.

SOURCE EltaMD