MIAMI and SAO PAULO, Jan. 14, 2013 /PRNewswire/ -- Elzbieta Pruszynska and Unimark/Longo today announced a strategic alliance to form a branded content company devoted to creating high-quality branded entertainment content throughout Latin America including, but not limited to, co-productions and advertainment in film, theatre, music, product/virtual placement & sponsorship, documercials, and infomercials with offices in Miami and Sao Paulo.
ICE is being launched in sync with the Latin America's markets crucial content crossroads - particularly in Brazil, where legislation is about to change requiring a minimum amount of locally produced content starting in the last quarter of 2012. "Today, consumers are embracing a brand's message through unique and immersive entertainment and educational experiences in a number of media vehicles, including movies and new digital platforms. ICE will create stimulating content on a revolutionary level for Latin America," said Walter Longo.
Elzbieta Pruszynska, President/Co-Founder of ICE will oversee all co-branded partnership developments throughout Latin America. "We are content creators, and we want our world class content available to as many people, and on as many platforms as possible. The name 'ICE' conveys the full multiplatform scope of opportunities not only on linear television, but across online portals, print, film, and other emerging platforms. Advertisers are looking to diversify their media investment and seek alternatives in non-traditional media vehicles. This is what we offer," said Elzbieta.
With over 18+ years of industry experience, Pruszynska joins ICE from Synapsys International where she oversaw all global development and co-branded content initiatives throughout Latin America. She is recognized throughout the television and advertising industries for her cross-cultural television expertise. In 1996, she was part of the start-up management team that oversaw the launch and operations for Nickelodeon Latin America. Later, she joined E! Entertainment Television's management team to reconstruct the brand in Latin America, implementing the network's first on-air/off-air initiative that escalated revenue by 350% and increased the number of advertiser six-fold. Ms. Pruszynska also held a number of senior positions in Strategic Planning and Brand Development for Saatchi & Saatchi Worldwide and Young & Rubicam where she was instrumental in re-inventing world-renowned brands for British Airways, General Mills and Procter & Gamble.
Unimark/Longo is a brand consultancy firm run by Walter Longo, a global business celebrity and a pioneer in pan-regional television/advertising platform throughout Latin America. He is cited as a leading communications expert in numerous books, magazines, and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including The Apprentice among many others. Longo is a member of several advisory boards and author of O Marketing na Era do NEXO and Tudo Que Voce Queria Saber Sobre Propaganda e Ninguem Teve Paciencia de Explicar and speaks frequently around the world on advertising, business growth, communications, and marketing.
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