EMC Increases VMAX3 Lead as Industry's First Enterprise Data Service Platform

LAS VEGAS, May 4, 2015 /PRNewswire/ -- EMC WORLD --

News Highlights:

• VMAX3 is radically new architecture for enterprise storage, separating software data services from the underlying platform
• VMAX3 simplifies management at scale through service level objectives, reducing time to provision by up to 95% to less than 30 seconds
• VMAX3 evolves and extends storage tiering and service level management to other storage platforms and the cloud with FAST.X
• VMAX3 with optional XtremIO X-Brick high performance data reduction tier creating the ultimate enterprise platform for mixed workloads.
• VMAX3 extends tiering to the cloud with EMC CloudArray integration for extreme scalability and up to 40% lower storage costs.

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Full Story:
EMC Corporation (NYSE: EMC) today announced new updates to the EMC^® VMAX3^™ platform, the industry's leading data service platform, fundamentally changing what has been possible with enterprise storage by delivering new levels of automation, modernization and consolidation to customers. EMC is extending enterprise data services to multiple platforms with the launch of FAST.X^™, automating storage tiering across the data center.

VMAX3 is a radically new approach to enterprise storage architecture, separating software-based data services from the underlying hardware, allowing the hallmark VMAX^® capabilities – local replication, remote replication, and storage tiering – to extend to other platforms from EMC and third-party vendors. VMAX3 also dramatically simplifies management at scale through service level objectives (SLOs), improving overall staff productivity and allowing them to focus on the needs of the business, rather than the management of technology.

This VMAX3 data service platform architecture allows customers to build a flexible storage infrastructure in which decisions are not bound by what is possible within a single "frame". Customers can now choose the optimal platform for each workload while consistently protecting and managing them based on their service levels, using industry-leading VMAX capabilities.

EMC is announcing an expanded set of VMAX3 data services and capabilities that further automate, consolidate and protect mission-critical IT operations.  Key highlights include:

• VMAX3 Introduces FAST.X – Next Wave of Storage Tiering
  VMAX3 offers automated tiering beyond and across the data center with FAST.X, extending enterprise data services to multiple platforms and extending service level objectives from VMAX3 to other storage devices.
• ViPR Controller and VMAX3 Integration
  VMAX3 integration with EMC^® ViPR^® Controller software allows organizations to automate delivery of differentiated classes of storage services through the ViPR Controller self-service catalog. EMC is showing a proof of concept of ViPR Controller running in a VMAX3 guest container for simple SDDC deployment.
• Automated Storage Tiering to XtremIO
  VMAX3 integration with EMC^® XtremIO™ flash storage allows customers to benefit from the data reduction of XtremIO while leveraging VMAX3's reliability and simplicity. EMC is also previewing an option to purchase a VMAX3 platform with integrated XtremIO X-Brick™ building blocks for easier deployment and management of low latency, compressed data tiers.
• Automated Storage Tiering to the Cloud
  VMAX3 integration with EMC^® CloudArray^® cloud-integrated storage moves less active workloads to more cost-efficient cloud storage resulting in up to 40% lower storage costs and highly scalable back-end capacity.
• VMAX3 Active-Active Replication
  Later this year, VMAX3 will deliver active-active high availability for non-stop data access and resource balancing with newly enhanced SRDF^®/Metro™ functionality.

Availability:
FAST.X for VMAX3 with support for XtremIO is planned for release this quarter. SRDF/Metro and FAST.X support for CloudArray and third-party storage is planned for release later this year.

Customer Quote
Tony Harte, Director of Infrastructure and Business Solutions, Lids Sports Group
"Over the past couple of years, we've seen the demands of our IT department increase as our business continues to try and evolve. Coupled with tremendous data growth, the ability to automatically tier data across multiple platforms frees time and provides us the ability to respond rapidly to the business as they take advantage of market trends and implement more pieces of their omni-channel strategy. And with the ability to automatically tier data to the cloud, we are able to save money by selectively offloading cold data to low-cost cloud storage."

Industry Analyst Quote
Mark Peters, Practice Manager and Senior Analyst, Enterprise Strategy Group
"Tiering data across multiple storage platforms is a compelling capability both operationally and financially, and should enhance the way IT looks at tiered storage. Organizations today are constantly looking for new ways to improve business operations and drive efficiency everywhere – IT included. By automating application data service level objectives across platforms, IT organizations can spend more time focusing on their business and less time on tiering their data." 

Executive Quote
Guy Churchward, President, Core Technologies, EMC Corporation
"VMAX³ is a truly transformational solution that can change the way that businesses build their data centers.  Separating software data services from the underlying hardware allows organizations to take advantage of fundamentally different ways of delivering enterprise storage architectures.  As the industry's first enterprise data service platform, VMAX³ delivers new levels of automation and consolidation while redefining what is possible within, and beyond the data center."

About EMC
EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

EMC, EMC², CloudArray, FAST.X, Metro, SRDF, XtremIO, X-Brick, ViPR, VMAX, VMAX³ and the EMC logo are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners. © Copyright 2015 EMC Corporation. All rights reserved.

This release contains "forward-looking statements" as defined under the Federal Securities Laws.  Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (iv) competitive factors, including but not limited to pricing pressures and new product introductions; (v) component and product quality and availability; (vi) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (viii) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (ix) the ability to attract and retain highly qualified employees; (x) insufficient, excess or obsolete inventory; (xi) fluctuating currency exchange rates; (xii) threats and other disruptions to our secure data centers or networks; (xiii) our ability to protect our proprietary technology; (xiv) war or acts of terrorism; and (xv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission.  EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

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SOURCE EMC Corporation

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