emediaXchange.com Launches and Registers Advertising Agencies and Buyers Nationwide

SCOTTSDALE, Ariz., Dec. 7, 2011 /PRNewswire/ -- eX launched last week produced a surge in web traffic for their site, with buyers, agencies and radio stations registering for access to the neutral web-based platform.  Advertising agencies, small companies and nonprofits have signed up for easier planning and management of radio advertising campaigns - directly connecting to radio stations nationwide.

Radio stations are excited to introduce new customers to the power and value of radio, while also leveraging the eX platform that vastly improves planning speed and connectivity.  Radio advertisers will now be able to quickly customize and electronically execute an advertising campaign in reaction to trends, weather and events – in minutes or hours (instead of days) and stay ahead of their competition.  Because eX is a web-based service, even international companies can benefit and consider Radio advertising directly with stations.

"Radio stations remain in control of their inventory, have the ability to electronically negotiate and have final say over what advertising campaigns are accepted and played," noted President Daniel Nienhauser.  "eX is a neutral facilitator and connector for those seeking to place advertisements with radio stations.  During campaign 2012, political entities will see Radio as a swift response opportunity to connect with average Americans.  By leveraging a web-based platform they will now be able to quickly disseminate information and react in hours through radio."

Radio stations benefit by connecting to new customers, easily setting rates (uploading and adjusting rate cards whenever necessary) and optimizing business activity to ensure pricing accuracy with maximum profitability in real time.

Agencies and businesses will benefit by being able to place advertisements directly with thousands of radio stations for flighted (negotiated-price) or standby (discounted) spots.  The emediaXchange platform also provides services for creation of professional digital audio advertisements.

"Using eX AdWizard you can organize a campaign in 5 minutes," notes Nienhauser.  "Our platform empowers any organization, including political entities, to plan and place a new campaign according to station format, demographics and geographical data.  In 2012 eXRadio™ will introduce thousands of new customers to the exceptional value radio advertising provides."

About emediaXchange.com

Founded in 2011, emediaXchange.com provides an efficient, dynamic and transparent web-based open marketplace for the purchase, sale, management and distribution of advertising media time.  

SOURCE emediaXchange.com