EnCirca Announces Launch of .PW Sunrise

BOSTON, Dec. 5, 2012 /PRNewswire/ -- .PW Sunrise is officially underway! .PW is a new alternative for businesses around the world. It is particularly valuable for business and individuals interested in targeting emerging economies that are just now getting on the Internet, including Brazil, Russia, India, China, Turkey and Indonesia.  .PW is unrestricted. Anyone can register a .PW domain name.

.PW offers many benefits to trademark owners, including:

• .PW is new & available. Your preferred name will be available, so scoop up your trademark now. There are unlimited options!

• .PW is trademark-friendly. .PW offers expanded trademark protections by protecting not only exact matches, but also any domain containing the trademark, misspellings, abbreviations and language translations of the validated trademark.

• .PW is affordable. There is no initial deposit necessary to secure your .PW domain. During Sunrise, the fee is $99 per trademark and this includes a one-time validation fee and a two year registration. Domain names stemming from the same trademark are only an additional $9 per year.

.PW's Sunrise Period for trademark owners runs from December 3 until February 8, 2013. This phase is for trademark holders to apply for and secure registration of domain names that are an exact match or have close similarity with their corresponding trademarks registered prior to or on December 1, 2012. If more than one domain name applicant submits an application during this phase for a specific domain name, the will be registered based on the outcome of an auction process.

.PW's Landrush begins February 18 and concludes on March 18, 2013. Landrush is open to anyone wishing to ensure that they have the opportunity to register .PW domain names, where those domain names were not previously registered or applied for during the Sunrise Process, or excluded by the registry. Finally, General Availability begins March 25, 2013 and .PW domains will become available to anyone through participating registrars or their resellers.

.PW is the country-code domain for the country of Palau. Six sub-domains, such as co.pw are reserved for in-country use, however, the rest of the namespace is available on an unrestricted basis to the rest of the world.

Trademark owners interested in registering their names, please visit EnCirca.com's .PW registration page.

About Directi
With over a decade in the internet industry, Directi is a $350m+ group of businesses, providing various web products and services to millions of global users. Directi businesses include ResellerClub, LogicBoxes, BigRock, Skenzo, Media.net and Radix Registry. Over 1000 employee strong, Directi currently has 5 offices across 4 countries. Directi businesses rank amongst the fastest growing businesses worldwide in their corresponding industry segments.

About CentralNic
The only registry to launch three new domain extensions in the past year, CentralNic manages a portfolio of 27 domain extensions, including .US.COM in the USA, UK.COM and UK.NET in the United Kingdom, .CN.COM in China, .COM.DE in Germany and .LA - the world's first city TLD. One of the longest-running domain registries in the world, CentralNic is the Registry Service Provider of choice for new domains requiring proven secure and stable technology, global distribution, and expertise in both marketing and the domain industry.

About EnCirca
EnCirca was formed in 2001 and is celebrating over 10 years as an ICANN Registrar. It was formed by trademark experts and has participated in nearly every ICANN Sunrise period since its formation. It is based just north of Boston, Massachusetts, USA. For more information, visit 
http://www.encirca.com

Media Contact:
Kate Moran
EnCirca
[email protected]
+1.781.942.9975

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SOURCE EnCirca