ATLANTA and STOCKHOLM, Sept. 21 /PRNewswire/ -- Digital Element, the leading provider of IP Intelligence solutions, today announced that Enecto AB, one of Europe's leading lead generation and online targeting companies, will be leveraging the company's patented NetAcuity® technology to improve the targeting and analysis capabilities of its ProspectFinder® and Ad Targeting solutions.
Focused on the business-to-business (B2B) sector and serving more than 500 customers in 25 countries, Enecto is helping its international client base to understand the makeup of online audiences, and to turn that knowledge into actionable leads and business intelligence. Using Digital Element's IP Intelligence technology, Enecto will be able to deliver deeper data insight than that offered by other providers. For example, Enecto's ProspectFinder service identifies the companies that show interest in the client's products and services which will be complemented with the geographic location of the individual visitor using Digital Element's solution.
"Enecto's clients have expressed the need for a geographic component to increase the effectiveness and intelligence of our solutions," said Bjorn Sperling, CMO, Enecto. "With Digital Element's technology, they have increased ability to discover and understand who is interested in their products and services, and to better target those prospects with the right messages, at the right time."
Digital Element's IP Intelligence and geolocation technology, which provides information about otherwise anonymous online users such as geographic location (country, region, state, city and postcode), connection type, Internet Service Provider (ISP), proxy information, and more, will add another dimension to Enecto's B2B targeting base and allow Enecto's clients to improve the way in which they discover and interact with B2B prospects online.
"Enecto is a great example of a technology company using geolocation to add a much-needed dimension to their solutions," said Frank Bobo, Vice President, Digital Element. "Like so many companies we work with, Enecto selected NetAcuity because our IP Intelligence database is proven to be the most accurate on the market."
About Digital Element
Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a non-invasive, privacy-sensitive technology that automatically uncovers geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. This knowledge enables online businesses to customize content for more accurate and profitable online interactions, making it ideal for targeted advertising, content localization, geographic rights management, local search and enhanced analytics. Digital Element's patented IP Intelligence solution with its exceedingly accurate geolocation capabilities is used by industry-leading advertising networks, web publishers, search engines, social networks, e-tailers, analytics platforms, and online enterprises around the world to revolutionize the way people experience the Internet.
Digital Element is a business unit of Digital Envoy, part of Landmark Interactive, a Landmark Media Enterprises Company. For more information about Digital Element, visit http://www.digital-element.net.
Enecto offers a new approach to lead generation and online marketing that is based on Business Intelligence. By identifying anonymous web visitors, Enecto delivers powerful marketing and sales solutions for business-to-business (B2B) companies, helping customers to capitalise their web presence to generate more sales opportunities and improve bottom line sales. For more information please visit http://www.enecto.com
Founded in 2002, Enecto is represented in Sweden, Denmark, UK, Germany and Switzerland. For more information, please visit www.enecto.com.
SOURCE Digital Element