ST. LOUIS, Jan. 15, 2016 /PRNewswire/ -- The world's favorite bass-drum-thumping, flip-flop-flaunting pink bunny is about to get a new jolt of energy.
Energizer Holdings, Inc. [NYSE: ENR] today announced its selection of Camp + King as its advertising agency of record. The selection of the San Francisco-based agency sets a new marketing course for Energizer as it looks to engage in broader conversations with consumers and build new energy around its iconic brand symbols like the Energizer Bunny.
"Our strategy at Energizer is driven by our unparalleled knowledge of consumers' wants and needs," said Michelle Atkinson, Chief Consumer Officer at Energizer. "We know what consumers want in their power and lighting products, and we also understand that they expect to engage in conversations with us in new and exciting ways. Our partnership with Camp + King brings us the right strategic and creative talent to do more with our iconic characters and power these new consumer connections."
Energizer and Camp + King will collaborate to evolve and advance a long legacy of groundbreaking marketing and advertising initiatives, covering traditional and digital media for both of the company's trusted brands: Energizer® and EVEREADY®. Upcoming campaigns will build around the Energizer brand's focus on long-lasting power and innovation, and the EVEREADY brand's promise of quality and value.
"The opportunity to introduce the Energizer Bunny to a new generation is a dream assignment and career highlight," said Roger Camp, Co-Founder of Camp + King. "Building on such a long-standing heritage is daunting, but that's exactly what makes it so exciting. We can't wait to get started."
Energizer Holdings, Inc. [NYSE: ENR], headquartered in St. Louis, MO, is one of the world's largest manufacturers of primary batteries, portable flashlights and lanterns. Energizer is a global leader in the dynamic business of providing power solutions with a full portfolio of products including Energizer® brand battery products such as Energizer® EcoAdvanced®; Energizer MAX®; Energizer® Ultimate Lithium™; Energizer Recharge® batteries and charging systems; and portable flashlights and lanterns. Visit www.energizer.com for more information.
About Camp + King
Camp + King (C+K) is a Havas-aligned creative agency launched by Roger Camp and Jamie King in February 2011. They were named AdAge's West Coast Small Agency of the Year - Silver in 2015. Based in San Francisco, the agency is dedicated to making brands more Conversationworthy™. C+K boasts an impressive client list, which includes Dish Network's Sling TV, Del Taco, the Hershey Company's Scharffen Berger and Google. For more details, visit camp-king.com.
SOURCE Energizer Holdings, Inc.