Energy Upgrade California™ Selects Ogilvy Public Relations as Agency Partner

Ogilvy PR West deepens expertise in the energy sector with cross-practice assignment

Apr 28, 2014, 17:44 ET from Ogilvy Public Relations

SACRAMENTO, Calif., April 28, 2014 /PRNewswire/ -- Ogilvy Public Relations (Ogilvy PR), an integrated global communications firm, today announced that Energy Upgrade California, an energy management brand and marketing initiative co-owned by the California Public Utility Commission (CPUC) and the California Energy Commission (Energy Commission) and managed by the California Center for Sustainable Energy (CCSE), has appointed Ogilvy PR West as its agency partner.

Ogilvy PR West began work in mid-February 2014 to provide public relations services to Energy Upgrade California for a re-branding assignment. A cross-practice Ogilvy PR team is helping transform Energy Upgrade California to become a comprehensive umbrella brand for energy management solutions, new energy saving behaviors and, importantly, enhance California's leadership in helping to fight climate change and making the air clean and the environment healthy and sustainable.

Led by Ogilvy PR/Sacramento's Public Affairs Group, the cross-practice agency effort also includes support from the Sacramento Social Marketing and Creative Groups as well as the region's Social@Ogilvy and OgilvyEarth (sustainability) teams. 

"Energy Upgrade California's new brand position will have a significant impact and generate understanding, engagement and behavior change in how Californians use and manage energy," said Nathan Friedman, regional managing director, Ogilvy PR West. "We're excited to partner with Energy Upgrade California and utilize the agency's extensive background in energy, social marketing and public affairs to create lasting behavior change."

"We're pleased to begin working with Ogilvy on developing and building awareness of Energy Upgrade California's new brand and mission," said Regina Marston, senior marketing manager, Energy Upgrade California.  The Ogilvy team's expertise in the energy field, passion for our business and resources across the West, and the agency's global network made them a perfect fit."

Ogilvy PR/West is comprised of four full-service operations in Los Angeles, Sacramento, San Francisco and Denver.

About Ogilvy Public Relations
­­­­­­­­­­­Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2013, for the second consecutive year, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index. Ogilvy was also named Best Digital Consultancy in the World, Most Creative Agency and Best South-East Agency by the Holmes Report. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world.  For more information, visit our website at or follow us on Twitter at @ogilvypr.

About Energy Upgrade California Energy Upgrade California™ is a state initiative educating residents and the small business community about smarter energy management, urging actions that can directly lead to environmental and financial benefits. The initiative helps Californians take action to save energy, conserve natural resources, reduce demand on the electricity grid, and make informed energy management choices at home and at work. It is supported by an alliance of the California Public Utilities Commission, the California Energy Commission, utilities, regional energy networks, local governments, businesses, and nonprofits to help communities meet state and local energy and climate action goals. Funding comes from investor-owned utility customers under the auspices of the California Public Utilities Commission.

SOURCE Ogilvy Public Relations