Engineer and Extended Business Responsibility Expert Shares Insights

Seetha Kammula Gives Sustainability Training in On-Demand Seminar

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Apr 30, 2010, 09:00 ET

BURLINGAME, Calif., April 30 /PRNewswire/ -- For manufacturers to behave responsibly and earn public trust, they must adhere to social and environmental expectations, of both the current situation and what a more crowded world will demand, so as to appropriately meet ecological capacity. Sustainability expert and engineer Seetha Kammula of http://www.simplysustain.com, recently spoke on these essentials in a 75min in-depth presentation for Corporate Responsibility and Sustainability Executives for packaged goods and other companies. See a 10min preview video at: http://vimeo.com/11342585

Beginning with solid waste management at large, Seetha pointed out that responsibility lies with a combination of consumers, municipalities, and producers. She then defined 4 types of responsibilities (liability, financial, physical, and informational), explained 4 opportunities that Extended Producer Responsibility (EPR) provides, and further spoke on the following subjects:

1. The importance of industry coalitions in setting goals, collective lobbying, and realizing progress.
2. Analyzing impacts and influencers on brands.
3. Mapping a value chain and considering the responsibility of packaged waste streams,
4. 4 Quadrants in building the business case for EPR.
5. Questions and answers on laws, take back programs, chemical toxicity, and pragmatic approaches for different industries.

Her full 75min presentation, including video and slides PDF, are available on-demand to participants of the Boot Camp Series, Season 2, an 8 session online course in sustainable business & design. Running thru May 21st, the course is geared to teach companies to build business value and brand equity by innovating for sustainability, and give students additional resume qualifications and tools to enact change from within their company.

Developed by the producers of the Sustainable Brands Conference, Boot Camp participants learn from some of the world's top sustainable business thought leaders, each a leading sustainable business expert in his/her specialty. These long-time sustainability practitioners have consulted with top global and bonfire brands, including Coke, Wal-Mart, UPS, HP, Unilever and Kraft, among many others.

For the full program guide, schedule, and speaker bios, please visit:

http://www.sustainablelifemedia.com/events/online/sbbootcamp

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LinkedIn: http://bit.ly/SB-LinkedIn

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About Seetha Kammula

Seetha is a sustainability engineer with over 25 years of experience first at Royal Dutch Shell, and later at Basell, a Shell BASF Joint Venture. She received a BS degree from Osmania University, India, a PhD degree in Organic Chemistry from Auburn University, and did post-doctorate research at Princeton University where she was also an Instructor. Seetha currently sits on the Sustainability advisory board of DOW Chemical Company and has been actively engaged leading an end to end value chain collaboration geared toward geared towards conserving energy and materials.

About Sustainable Life Media

A business-to-business online community, e-newsletter and event company located in Burlingame, CA. Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. For more information, visit: http://www.sustainablelifemedia.com/about