Enhancements To BNAConvergence Provide Marketers And Knowledge Professionals The Power, Control And Simplicity To Meet Their News Monitoring Needs

ARLINGTON, Va., Jan. 3, 2017 /PRNewswire-USNewswire/ -- Bloomberg BNA today announced enhancements to its BNAConvergence platform that will enable business development professionals, marketers and knowledge professionals to quickly access and generate their own intelligence from thousands of news and information sources.  The platform is a unique current awareness tracking and filtering solution that makes it easy to find, analyze, and deliver critical news and information for their organizations. 

"Unlike point solutions that are either designed for knowledge professionals or business users, BNAConvergence uniquely meets both groups' needs by providing a combination of robust search and filtering power with the simplicity required by end users, all in one powerful platform," said Mike MacKay, President, Cross Platform Businesses, Bloomberg BNA.  "Knowledge workers have the power filtering and search tools that meet the enterprises' wide-ranging content needs while marketers and business users can simply and easily personalize, deliver and view the content that meets their needs."

For knowledge professionals, BNAConvergence provides unmatched pre-built filtering power with over 100,000 pre-built filters that leverage the platform's patented search technology to harness a range of continually updated global news sources and government and legal publications.  A number of new one-click analytic and visualization tools help identify key market risks and opportunities while also providing for content sharing and publication within an organization. 

These significant product enhancements allow business users to quickly and easily access and generate critical information in dashboard or alert format.  An easy-to-navigate interface enables them to develop content that can be shared internally or with clients via customized newsletters or dashboards.   Previously, this robust functionality, which includes report creation, was only available within BNAConvergence to knowledge professionals. 

For additional information on BNAConvergence, please email [email protected].

About Bloomberg BNA
Bloomberg BNA provides legal, tax and compliance professionals with critical information, practical guidance and workflow solutions.  We leverage leading technology and a global network of experts to deliver a unique combination of news and authoritative analysis, comprehensive research solutions, innovative practice tools, and proprietary business data and analytics.  Bloomberg BNA is wholly-owned by Bloomberg L.P., the global business, financial information and news leader.  For more information, visit www.bna.com. 

SOURCE Bloomberg BNA

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