Entenmann's® and The Salvation Army Celebrate 75th National Donut Day June 1st with Sweet Celebration

Largest Box of Entenmann's Donuts Ever Created will be Unveiled at Special Event at Madison Square Park in New York City

News provided by

Bimbo Bakeries USA

May 31, 2012, 09:27 ET

NEW YORK, May 31, 2012 /PRNewswire/ --

WHAT: A sweet celebration, 75 years in the making! Entenmann's Bakery, the famous maker of more than 100 sweet baked goods, and The Salvation Army have partnered to celebrate the 75th National Donut Day, June 1st, 2012 with a sweet celebration at Madison Square Park in New York City.

The National Donut Day holiday, held annually on the first Friday of June, was established by The Salvation Army in 1938 in Chicago to honor the "Donut Lassies" who served these treats to soldiers during World War I and to help raise needed funds during the Great Depression. This significant occasion established the donut as a long-standing symbol of the services The Salvation Army continues to provide.

To celebrate the historical milestone, Entenmann's will present a donation check for $25,000 to The Salvation Army, unveil the largest box of Entenmann's Donuts ever created along with custom-made donuts 1-foot in diameter, and share a Proclamation Letter from Mayor Bloomberg. Entenmann's will also be providing free donuts and The Salvation Army's Canteen truck will be providing free coffee from 7 a.m. - 1 p.m. at the southwest corner of Madison Square Park, 23rd Street & Broadway.

WHEN:	75th National Donut Day
	Friday, June 1, 2012
	7 a.m. to 1 p.m. with a 9:30 a.m. press conference

WHERE:	Madison Square Park
	23rd Street between Broadway & Madison Ave, New York, NY

INTERVIEWS:	Major Evan Hickman, General Secretary of The Salvation Army's Greater NY Division
	Maureen Sticco, Director of Marketing, Entenmann's Bakery
	Alberto Montezuma, Plant Manager, Entenmann's Carlisle, PA facility (Spanish media)

PHOTO OPPS:	- Largest Box of Entenmann's Donuts Ever Created (6-feet x 2-feet x 3-feet)
	- Custom-made Entenmann's large donuts, 1-foot in diameter
	- $25,000 Oversized Check Donation to The Salvation Army Donated by Entenmann's
	- Proclamation Letter by Mayor Michael Bloomberg
	- The Salvation Army "Donut Lassies" handing out donuts in traditional uniforms
	- Free Entenmann's Donuts and Coffee throughout the event
	- Entenmann's Delivery Truck & The Salvation Army Canteen Vehicle on-site

Additional Information: The $25,000 donation is a result of Entenmann's Facebook campaign that donated $1 to The Salvation Army for every fan acquired from May 4 through June 1. Entenmann's will also be rewarding lucky winners with 'Free Donuts for a Year' and additional prizes through a sweepstakes link on the Entenmann's Facebook page. For official rules go to http://entenmanns.com/ndd.cfm.

About Donut Day: The Donut Day tradition began on the battlefields of France during World War One, when Salvation Army workers went to the front to deliver spiritual aid and comfort to US soldiers and their allies and serve as a link between the soldiers and their families back home. Salvation Army "Donut Lassies" served coffee and donuts to soldiers in the trenches to spiritually and emotionally comfort them. Donut Day became an official Salvation Army annual fundraising event in 1938.

DAY OF CONTACTS:

Dan Perlowitz
Freeman PR for Entenmann's
(914) 953-9426
[email protected]

Erica Kuehn
Freeman PR for Entenmann's
(908) 619-2966
[email protected]

Jennifer Byrd
The Salvation Army PR
(703) 519-5890
[email protected]

SOURCE Bimbo Bakeries USA