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Enterasys Improves Growth Opportunities for Partners with Updated Partner Program

Elite partner level, new tools and programs streamline sales process and drive increased revenue opportunities


News provided by

Enterasys Networks

Jan 24, 2011, 08:00 ET

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ANDOVER, Mass., Jan. 24, 2011 /PRNewswire/ -- Enterasys Networks, a Siemens Enterprise Communications Company, today announced significant enhancements to its Advantage Partner Program to deliver improved growth and revenue opportunities to partners. The updated program offers an array of new features and tools, increased Marketing Development Funds and a new "Diamond Partner" level, all designed to bring even greater opportunity and success to partners.

"Black Box Network Services is pleased to be recognized as a 2011 Enterasys Diamond Partner," said Brian Jones, vice president at Black Box Network Services.  "This elite status combined with the Enterasys New Deal Registration Program enables us to serve our clients' needs at the highest level. The channel-focused culture at Enterasys is a key factor driving the success of our partnership."

One of the key upgrades to the program is the addition of a simplified "New Deal Registration" process, which makes it easier and faster for partners to identify special pricing opportunities for new business deals. New Deal Registration allows Enterasys partners to protect business opportunities and become eligible for additional discounts off Enterasys list price. This not only speeds the quote process, but also delivers industry-leading margins and price protection through the sales process.

"As a long time Enterasys channel partner we are very excited about the new channel program," said Mike Seitz, director of sales and marketing at IK Electric. "The Enterasys program provides competitively differentiated margins on registered deals as well as additional marketing funds for opportunities that we bring to them. This is a terrific program for our business model and the new Diamond level helps to differentiate us from our competitors."

Additional new program tools include a Pre-qualified Lead Process to get opportunities into the hands of partners more quickly, and a number of new, free pre-sales Technical Specialization courses. These courses can equip partners to take advantage of high-growth opportunity areas with advanced technical skills. Plus, Enterasys has unveiled the Enterasys Mobile App, which offers one-stop access to all key service applications, including support contacts, online case management, and a mobile Network Management Suite demo.

Enterasys has also added the new "Diamond Partner" designation, which offers premier partners the highest margin incentives for new customer opportunities and Marketing Development Funds. Partners at the Platinum and Gold levels will also continue to receive an extensive set of support and tools including: incentive programs, sales support, demo kits, product configurator for quoting, cross marketing and joint marketing opportunities, and exceptional sales and technical training. Plus, distribution Marketing Development Funds are now available in addition to those directly from Enterasys.

"Enterasys is committed to making our partner program stand out from others in the industry by providing our partners with unrivaled opportunities and profitability," said Chris Crowell, President and CEO of Enterasys. "The upgrades to our Advantage Partner Program deliver just what our partners have been asking for – even better margins, streamlined processes and even greater growth opportunities."

About Enterasys Networks and Siemens Enterprise Communications

Siemens Enterprise Communications is a premier provider of end-to-end enterprise communications, including voice, network infrastructure and security solutions that use open, standards-based unified communications and business applications for a seamless collaboration experience. This award-winning "Open Communications" approach enables organizations to improve productivity and reduce costs through easy-to-deploy solutions that work within existing IT environments, delivering operational efficiencies. It is the foundation for the company's OpenPath® commitment that enables customers to mitigate risk and cost-effectively adopt unified communications. Jointly owned by The Gores Group and Siemens AG, Siemens Enterprise Communications includes Cycos and Enterasys Networks. For more information about Siemens Enterprise Communications or Enterasys please visit www.siemens-enterprise.com or www.enterasys.com

SOURCE Enterasys Networks

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