Enterasys' Vala Afshar to Present at Gartner Customer 360 Conference on the Use of Social Technology to Improve Sales

ANDOVER, Mass., March 15, 2012 /PRNewswire/ -- Enterasys Networks, a Siemens Enterprise Communications Company, today announced its Chief Customer Officer, Vala Afshar, will join Gartner Analyst Robert Desisto for a joint presentation today at the Customer 360 Summit in Orlando on the topic of "Improving Sales Effectiveness Through Social CRM." The Gartner Customer 360 Summit delivers complete coverage of the strategies and technologies that are enabling organizations to better understand and engage their customers, build loyalty and grow the business. 

WHAT: With the explosion of social media and mobile technologies, tremendous opportunities exist for collaboration to help salespeople perform more effectively. This joint session will focus on how two best-in-class companies achieved business benefit from leveraging social CRM with their sales force. Case studies will encompass the entire project life cycle, from setting requirements to deployment. Afshar and Desisto will cover the following topics:

• How will social technology impact selling organizations?
• How can sales organizations measure value from social technology?
• What are the best practices for adopting social technology in sales organizations?

WHO: "Case Studies: Improving Sales Effectiveness Through Social CRM"

• Vala Afshar, Chief Customer Officer, Enterasys Networks
• Robert P. Desisto, Vice President and Distinguished Analyst, Gartner

WHERE: Gaylord Palms Resort and Convention Center, Orlando, FL, Osceola 1-3

WHEN: 12 p.m. EDT, Thursday, March 15th

About Enterasys Networks and Siemens Enterprise Communications

Siemens Enterprise Communications is a premier provider of end-to-end enterprise communications, including voice, network infrastructure and security solutions that use open, standards-based unified communications and business applications for a seamless collaboration experience. This award-winning "Open Communications" approach enables organizations to improve productivity and reduce costs through easy-to-deploy solutions that work within existing IT environments, delivering operational efficiencies. It is the foundation for the company's OpenPath® commitment that enables customers to mitigate risk and cost-effectively adopt unified communications. Jointly owned by The Gores Group and Siemens AG, Siemens Enterprise Communications includes Cycos and Enterasys Networks. For more information about Siemens Enterprise Communications or Enterasys please visit www.siemens-enterprise.com or www.enterasys.com.

SOURCE Enterasys Networks