Enterprise Executive Chairman Andrew C. Taylor Kicks Off First Harvard Business Review "How I Did It LIVE" Event

Taylor to Discuss Car Rental Acquisition and Strategy

Nov 19, 2013, 12:54 ET from Enterprise Holdings

ST. LOUIS, Nov. 19, 2013 /PRNewswire/ -- Enterprise Holdings Executive Chairman Andrew C. Taylor will share insights into one of the car rental industry's largest acquisitions during the first-ever Harvard Business Review "How I Did It LIVE" event.

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The event will be hosted at 9 a.m. ET Thursday, Nov. 21, when Taylor is interviewed by Editor in Chief Adi Ignatius at The Harvard Club of New York City. The interview – available for viewing on Nov. 26 on Harvard Business Review's webinar page – is based on HBR's "How I Did It" column, which showcases powerful stories of strategic business leadership.

Taylor – whose family owns and operates Enterprise Holdings – will discuss his recent "How I Did It" article, published in the September issue of the Harvard Business Review. In the article, Taylor shared a candid account of how the company took two years to fully integrate the National Car Rental and Alamo Rent A Car brands and, in the process, carefully drive strategic change throughout the newly integrated organization.

At the time of the 2007 acquisition, Enterprise was already the largest car rental company, having grown primarily through a grassroots network of neighborhood rental locations based on its flagship Enterprise Rent-A-Car brand. However, when the opportunity to acquire National and Alamo arose, Enterprise moved quickly to enhance its brand portfolio at the airport. 

Today, Enterprise Holdings is the world's largest car rental company as measured by revenue, fleet and employees. Enterprise Holdings, together with its affiliate Enterprise Fleet Management, accounted for $16.4 billion in revenue and operated 1.4 million vehicles throughout the world in fiscal year 2013. The annual revenues of Enterprise Holdings and Enterprise Fleet Management rank near the top of the travel industry, ahead of many airlines and most cruise lines, hotels, tour operators and online travel agencies.

The company operates more than 8,100 neighborhood and airport locations worldwide, and is known for its exceptional commitment to customer service. In fact, 2013 is the second year that Enterprise Holdings' car rental brands – National, Enterprise and Alamo – have captured the top three spots in the annual J.D. Power North American Rental Car Satisfaction Study(SM).

About Enterprise Holdings

Enterprise Holdings and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses include extensive car rental and car-sharing services, commercial truck rental, corporate fleet management and retail car sales. Enterprise Holdings, through its regional subsidiaries, operates the largest fleet of vehicles in the world through a global network under the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands. Its affiliate, Enterprise Fleet Management, provides full-service fleet management to companies and organizations with small- to medium-sized fleets. Other transportation services marketed under the Enterprise brand name include Enterprise CarShare, Enterprise Rideshare, Enterprise Car Sales and Enterprise Commercial Trucks.

SOURCE Enterprise Holdings