Enterprise Software Veteran Steven Horwitz Appointed CEO by Cloud Consulting Firm

Jan 26, 2010, 08:00 ET from Astadia

ADDISON, Texas, Jan. 26 /PRNewswire/ -- Astadia, a global leader in technology-enabled business consulting and top Salesforce.com partner, today announced the appointment of Steven Horwitz as CEO. Horwitz brings more than 20 years of operating experience to Astadia, from enterprise software and SaaS companies focused on transformative technologies. His forte has been in identifying companies poised for growth in emerging technology markets.  

Horwitz joins Astadia from Kodiak Venture Partners, where as an operating partner, he worked in an advisory role for several portfolio companies, including Astadia, where he also served as a board member. Before Kodiak, he held CEO positions with Clareos, RulesPower (acquired by Fair Isaac) and Q-Link Technologies, a pioneer in Business Process Management (acquired by Adobe Systems). Prior to Q-Link, Horwitz served as Vice President of Business Development at Tech Data Corporation and was part of the founding team at ENTEX, a provider of technology services to Global 2000 companies.

Blake Wolff, President and Chief Sales Officer of Astadia, made the announcement: "Over the past year, Steven has helped focus our vision, empower our marketing capability, and drive sales and operational disciplines. He has become integral to our day-to-day efforts and has become an important teammate to the executive team.  And, as an Astadia board member, shareholder and employee, I am absolutely convinced that Steven will lead Astadia and our team to great success."

"Steve brings an experienced, yet innovative perspective to Astadia — a perfect fit. We see this as a momentum-building event," said Andrey Zarur, Managing Partner of Kodiak Venture Partners and a Director at Astadia. "Strategically, this is a win-win for Astadia and Kodiak. We're very bullish on Astadia, and this allows Steve to fully focus on taking the company to the next level."

"It's energizing to be part of such a deeply talented organization," added Horwitz. "We are the biggest pure Cloud player in the field, with hundreds of successfully delivered solutions around the globe. Our expertise in the Sales Cloud, in Marketing Automation, in Customer Service and in Cloud Transformation and Application Rationalization put us in a position for significant growth. The next 12 months will be a transformative period, as we roll out new strategies and offerings that will greatly impact the marketplace."

About Astadia

Astadia is a global leader in technology-enabled business consulting, focused on Cloud Computing and SaaS technologies. They are the top Salesforce.com partner by projects delivered, certified consultants, and customer satisfaction.

Astadia's proven methodologies analyze business challenges and document clear, effective solutions that lead to improved customer relations and tangible business results. The company's four practice areas are: Sales acceleration, Marketing acceleration, Customer Service and Support, and Cloud transformation/Application Rationalization for IT.

Astadia's certified technology experts have delivered solutions in more than 30 countries, and operate offices in the U.S., Europe and Asia.  Their technology partners include Salesforce.com, Google, Eloqua, and many more.  Founded in 2002 and backed by Kodiak Venture Partners and North Atlantic Capital, Astadia offers a comprehensive resource for the latest in Cloud technology at www.astadia.com.

SOURCE Astadia