Entertainment Brand Management Firm, B360 Studios, Adds Whoop(R) to Its Portfolio of Services

ATLANTA, Feb. 17 /PRNewswire/ -- B360 Studios, an Entertainment Brand Management Company with expertise in identifying new revenue opportunities through TV, online, mobile, and licensing programs, has signed a channel partner agreement with Whoop® for access to, and unlimited use of, Whoop's web-based mobile application platform. As the world's first Software as a Service company dedicated to cross platform mobile apps and channels, Whoop empowers agencies like B360 to produce and publish multi-media mobile apps over any wireless network to virtually any mobile device on behalf of their clients.

"As we studied the mobile ecosystem, we concluded that a web-based mobile publishing system was absolutely essential to companies seeking to fully leverage the mobile medium," said James Chantler Brown, a partner at B360 Studios. "You cannot run a cost-effective mobile campaign with significant reach without it. Our clients want to deliver to as many mobile devices as possible in the quickest, easiest and most effective way. To our knowledge, there's no solution more scalable or more robust than Whoop's."

"Content and brand companies like B360 Studios are very conscious of the importance of broad-reaching mobile application initiatives, because the value is necessarily diminished if the initiatives can only play on a small sub-section of devices," said Tony Braniff, senior vice president of sales and marketing of Whoop. "We love working with B360 Studios because they 'get it' and are really starting to push the mobile envelope in many measurable ways. We're glad to have them on board."

About Whoop. Whoop is the easiest, fastest and most affordable way to produce and publish rich mobile applications that run on virtually any mobile device. Whoop's unique do-it-yourself web-based studio environment gives enterprises complete, unfettered mobile channel control, reduces app production costs by up to 90%, exponentially expands app scalability and discoverability, and substantially enhances end user engagements. For more information, call +1-877-88Whoop or visit www.whoop.com.

B360 Studios. is an Entertainment Brand Management Company with expertise in identifying new revenue opportunities through TV, online, mobile, and licensing programs. Comprised of seasoned marketing professionals with over 30 years of combined experience in the entertainment, new media and consumer packaged goods industries, we will never promise a "never seen before, never done before, just invented here" suite of services, but rather concrete results based on smart choices and thorough preparation. We add value to your core business. Visit us www.B360Studios.com or call: New York (646) 484.8360 – Los Angeles (818) 350.B360 (2360).

SOURCE Whoop