Entertainment One Family Announces Debut Of Peppa Pig Toy Line Exclusively At Toys "R" Us®

NEW YORK, Aug. 15, 2012 /PRNewswire/ -- Kids can get ready to snort, giggle and play with the most charming little piggy on the block!

Entertainment One Family announced today the launch of an all-new line of Peppa Pig toys based on the hit animated television series, Peppa Pig.  Manufactured by Fisher-Price, the leading brand of infant and preschool toys in the world, the new playsets, play figures and plush dolls will be available exclusively in Toys "R"Us stores nationwide beginning this August.

For the first time in the U.S., families can bring the magic of Peppa's world home with an assortment of toys that allows children to create their very own playtime adventures with Peppa Pig. Sound effects, surprise features and signature graphics perfectly capture the unique charm of the television show, providing children with a multidimensional play experience and endless hours of fun!

"The charm and fun-loving disposition of the Peppa Pig character has captured the hearts of parents and children everywhere," said Joan Grasso, Vice President, Licensing North America, Entertainment One Family.  "We are thrilled to partner with Fisher-Price and Toys "R" Us to launch the new line of Peppa Pig toys and are confident that fans will enjoy bringing the television series to life in this new and exciting way." 

The new toys are designed for children age 3 and up. The following is an overview of the new items:

PEPPA PIG PLAYSETS

Peek 'n Surprise™ Playhouse
Come over to Peppa's house for a playdate full of sweet surprises.  This portable, four-room playhouse opens to reveal a home filled with fun transforming furniture – switch the sink from messy to clean, fill the tub for a bubble bath, set the family table for dinner time and much more! The playhouse includes over 15 play pieces and folds closed for easy clean up. Peppa and George figures are included for playtime fun. 

Peppa's Schoolhouse/Treehouse Assortment
Peppa learns her ABCs and 123s with the Schoolhouse playset, which includes Peppa and her school teacher Madam Gazelle. Peek 'n surprise playset pieces make school fun with an easel that flips to reveal an art project and a desk that switches from playtime to snack time—just like preschool! The Peppa's Treehouse playset includes figures of Peppa and her friend Emily Elephant and features a purple swing and peek 'n surprise playset pieces. Flip the red wagon to fill it with cheerful flowers and switch the mat from a picnic to hopscotch.

Picnic Adventure Car
Join Peppa on a picnic adventure in her shiny red car that plays fun phrases, snorting sounds and a delightful melody.  The playset includes a Peppa figure, checkered blanket and a peek 'n surprise picnic basket that flips open to show Peppa's yummy lunch.  Includes two AA batteries.

Sip 'n Oink™ Tea Set
Enjoy tea time with Peppa Pig.  The sweet tea set includes everything you need for a terrific tea party: a tea pot shaped just like Peppa's house and two pretty pink cups, saucers and spoons. Lift your tea cup for a fun surprise – a little piggy snout on the cup's bottom lets you look just like Peppa when you sip your tea! 

PEPPA & FRIENDS PLAY FIGURES

Peppa & Family
Enjoy adventures with Peppa and her family: Mummy Pig, Daddy Pig and Brother George.  Figures are compatible for playtime with Peppa's Playhouse, Peppa's Schoolhouse and Peppa's Treehouse. 

Peppa & Friends Figure Packs
Take a ride with Peppa and her friend Suzy Sheep with Bicycling Together. The figures wear helmets and come with a bicycle built for two and a peek 'n surprise bicycle basket that flips and reveals fresh flowers. With Painting Together, Peppa and her friend Danny Dog are painting a masterpiece! The figures come with a peek 'n surprise art easel that turns over to show a colorful painting. Peppa and George love sweets in Ice Cream Time. The figures come with an ice cream cart that flips open to show treats inside. Peppa sports a frilly yellow apron and ice cream scooper and George rocks a fun dinosaur t-shirt. And, celebrate with Peppa Pig and her friend Candy Cat with Birthday Party. The figures come with a party table that reveals fun surprises like birthday gifts and tasty treats. All figures are compatible for playtime with Peppa's Playhouse, Peppa's Schoolhouse and Peppa's Treehouse.

PEPPA & FRIENDS PLUSH

Hug 'n Oink™ Peppa
Peppa just loves to be hugged!  Give this plush Peppa Pig doll a big squeeze and she'll giggle, talk and snort.  Keep hugging her to hear more laughter, snorting and a charming melody.  Includes 3 AA batteries. 

Peppa & Friends Assorted Plush Dolls
These loveable little friends are so cute and cuddly, kids will want to collect them all! Plush dolls are available in Peppa, George, Muddy Puddles Peppa in her signature raincoat and Ballerina Peppa in a prima ballerina outfit and crown.  Each sold separately.

Airing on Nick Jr., Peppa Pig follows the adventures of Peppa, a loveable, exuberant little piggy who lives with her brother George, Mummy Pig and Daddy Pig.   Peppa's favorite things include playing games, dressing up, days out and jumping in muddy puddles. All episodes are wholesome entertainment for the entire family; Peppa's adventures always end happily with loud snorts of laughter!

For more information about Peppa Pig, please visit www.peppapig.com or Facebook at Facebook/ OfficialPeppaPigUS.

About Entertainment One Family

Entertainment One Family is a leader in brand management, creating and producing family programming that airs on major international broadcasters including Nick Jr. (UK & U.S.), Channel 5, Cartoon Network and Teletoon. eOne Family also oversees international sales for the programs it creates including No. 1 UK preschool franchise "Peppa Pig," BAFTA award winning "Ben & Holly's Little Kingdom," "Humf" and "Rob the Robot." eOne Family's Licensing and Merchandising team manages branding programs for each of eOne's key family franchises notably "Peppa Pig" which now generates £200m in retail sales in the UK per annum.

About Entertainment One

Entertainment One Ltd. (LSE: ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content. The company's comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Benelux, France, Germany, Scandinavia, Australia, New Zealand and South Africa. Through established Entertainment and Distribution divisions, the company provides extensive expertise in film distribution, television and music production, family programming and merchandising and licensing. Its current rights library is exploited across all media formats and includes more than 24,000 film and television titles, 2,700 hours of television programming and 45,000 music tracks.

About Toys "R" Us, Inc

Toys "R" Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 876 Toys "R" Us and Babies "R" Us stores in the United States and Puerto Rico, and in more than 625 international stores and over 145 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwartz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys "R" Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys "R" Us, Inc. can be found on Toysrusinc.com. Follow Toys "R" Us, Babies "R" Us and FAO Schwartz on Facebook at Facebook.com/toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About Fisher-Price

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world.  The company's legacy of high quality toys has enhanced early childhood development for more than 81 years.  Some of the Company's best-known "classic" brands include Little People®, Power Wheels®, View-Master® and Imaginext®.   Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs), as well as a wide array of character-based toys inspired by high quality children's programming such as Dora the Explorer™, Mickey Mouse Clubhouse and Thomas & Friends®.  The Company's website, www.fisher-price.com, as well as its Facebook page, www.facebook.com/fisherprice provide valuable information and resources to parents and grandparents around the world.

SOURCE Entertainment One Family