LOS ANGELES, May 27, 2015 /PRNewswire/ -- Entertainment One Licensing (eOne) is pleased to announce the launch of a new program for its teen brand Skelanimals at Hot Topic, exclusive home of the 2006 retail debut which generated over $27 million in sales over two years.
Legacy licensees Lounge Fly and Toynami have developed new collections of bags, wallets, jewelry, and plush—many featuring newly released character Bonita the Unicorn—to complement fashion apparel and tees from Iron Fist and Goodie Two Sleeves. The collection will roll out the third week of July at Hot Topic.com and select Hot Topic stores nationwide.
"We are thrilled to be debuting the latest Skelanimals collection with our partners at Hot Topic, just before our 10 year anniversary with them in 2016," said Nina Leong, SVP eOne Licensing, Lifestyle.
In addition, the brand has recently signed on Card.com to offer Skelanimals-branded debit cards online, and Nail Pop for nail decals that will be sold at specialty stores.
A series of comedic animated shorts will roll out in July, supported by paid media, and available on YouTube.
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content. The company's comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand, South Africa and South Korea. Through established Film and Television divisions, the company provides extensive expertise in film distribution, television and music production, family programming, merchandising and licensing, and digital content. Its current rights library is exploited across all media formats and includes more than 40,000 film and television titles, 4,500 hours of television programming and 45,000 music tracks.
Skelanimals are adorable little animals who have met an untimely end—mostly due to their own reckless and ill-advised behavior. The Skelanimals characters are brought to life through funny poems describing their demise. They may be dead, but they are also light-hearted, cute and cuddly! The loveable Skelanimals resonate with consumers across the globe, from fashion-savvy teens to counterculture enthusiasts and toy collectors. www.skelanimals.com
SOURCE Entertainment One Ltd.