SAN MATEO, Calif., July 21, 2015 /PRNewswire/ -- Marketo, Inc. (NASDAQ: MKTO), today announced that Envera Systems, a virtual security provider for housing communities, has implemented Marketo's Engagement Marketing Platform to better gauge its return on its investments in marketing, provide sales with higher quality leads, and better engage with its audience at-scale.
Envera Systems, which operates in more than 30 counties in Florida and serves hundreds of housing and condominium communities and associations throughout the state, needed to gain insight into their marketing programs and calculate ROI and analytics in a timely manner. Additionally, Envera's marketing team needed to manage a high volume of events and quickly provide sales with leads.
With Marketo, Envera's team is able to gain control over the marketing program, as the platform is user-friendly with coordinating campaigns and pulling reports. In fact, the company has seen a 50 percent improvement with efficiencies levels. In addition, the marketing team can now track its results efficiently while dramatically improving the quality of the leads it provides to sales. For example, Envera Systems attends more than 30 tradeshows per year and hosts up to two educational classes per week. By using Marketo's Engagement Marketing Platform, Envera is now able to stay in touch with attendees on a personal level as the company uses marketing automation to nurture prospects and convert them into customers more quickly.
"Envera Systems was immediately impressed with Marketo's ability to provide us access into metrics to marketing programs. Before, we were pulling reports and communicating with our audience manually which was extremely time consuming," said Crystal Clark, Marketing Manager of Envera Systems. "With the many events we attend and host, Marketo is instrumental to the marketing team because we can not only track event performance, but we can instantly share leads with the sales team. Marketo gives me better control over my marketing program which allows me to make strategic decisions that have a direct impact on the company."
About Envera Systems
Envera Systems is an electronic security company that has been using technology to secure communities in the state of Florida since 2007. Envera works with homeowner and condominium associations, developers, property managers, and community development districts to improve the security of community assets. Envera's signature product is the Virtual Gate Guard with patented Envera Kiosk system that replaces manned guards with remotely located guards using two-way audio and video technology over secure internet connections. Additionally, Envera offers Active Video Surveillance, Passive Video Surveillance, Access Control, and Burglar Alarms to protect community entrances, amenities, and other assets. For more information, visit www.EnveraSystems.com.
Marketo provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,950 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
Kelsey Printz, 650-727-6829, [email protected]