ATLANTA, March 21, 2017 /PRNewswire/ -- Enviroscent™, the first home fragrance company dedicated to healthy living and the category leader in sustainable fragrance innovation, welcomes long-time consumer goods, specialty retail, and home fragrance industry veteran Rick Ruffolo as its new CEO and President.
Rick had been an advisory Board Member for the Company, as well as CEO & President of H2O Plus Beauty, Sensible Organics, and CR Brands. Earlier in his career, Rick led the innovation, brand development, and global marketing efforts at Yankee Candle®, Bath & Body Works®, and SC Johnson's Glade® brand. He is credited with re-staging and growing the Yankee Candle brand, developing, patenting, and launching the Wallflowers® electric home fragrance line which continues to be the #1 line at Bath & Body Works. He also led the 1996 global rollout of the Glade Candles brand which expanded the everyday use of candles in homes throughout the world.
"Rick is the right leader at the right time for Enviroscent. His category expertise and familiarity with the company and the team as a long-time Board member allows him to step right in without missing a beat," said Bruce Failing, Chairman of the Board of Alerion Partners, Enviroscent's ownership group. "The team knows Rick, and they are excited to have him join them in their quest to revolutionize the home fragrance category."
Ruffolo stated, "I appreciate the confidence the Board has shown in selecting me for this role. It is an honor and a thrill to be joining a company with such talented professionals, great eco-right fragrance technologies, exciting new brands, and the ongoing partnership of some of the best retailers in the country. I look forward to working alongside the team to bring accelerated growth and breakthrough innovation to the category."
Enviroscent is a new type of fragrance company and the world's first healthy living air care brand. Dedicated to delivering the finest home fragrances, Enviroscent incorporates environmentally-friendly practices from product to packaging and shipping, using biodegradable, recyclable, compostable and sustainable paper. Enviroscent infuses pure essential oils and other responsibly selected ingredients into all product offerings for the most authentic, safe and pure fragrance experience possible. For more information, please visit www.enviroscent.com.